Role of Festivals in Stimulating the Development of Event Tourism
Abstract
The research topic related to the role of festivals in event tourism is relevant as the impact of this tourism on the world economy and socio-cultural development is currently growing. Festivals have become key elements of event tourism, attracting huge numbers of tourists, and influencing regional economies, and with increasing globalization and accessibility of travel, festivals are becoming magnets for those seeking new cultural and entertainment experiences. The research aims to analyze and interpret the impact of festivals on the development of event tourism, considering current socio-cultural and economic trends. Among the methods used, analytical, statistical, functional, system analysis, deduction, synthesis, and comparison methods were applied. The study analyzed various aspects of the impact of festivals on event tourism such as economic benefits to regional communities, cultural exchange, media attention (media) and large-scale tourist influx. Different types of festivals (for example, music, culture, sports) and their impact on attracting different types of tourists were examined. The economic benefits that festivals bring to regional communities have been highlighted, which includes an assessment of employment, business growth, impact on trade, investment, and other aspects. The impact of festivals on the socio-cultural dynamics of regions is analyzed, and effective strategies for planning and promoting festivals to maximize their impact on event tourism are investigated. The practical significance lies in the application of the findings to address issues related to festivals to effectively develop event tourism.
References
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[20] Madiyarova, Ainur, Sayabek Ziyadin, Aigerim Blembayeva, and Raigul Doszhan (2018). Modern Trends in Digitalization of Tourism Industry. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth (pp. 7990–7997). Seville: International Business Information Management Association.
[21] Mair, Judith, and Karin Weber (2019). Event and Festival Research: A Review and Research Directions. International Journal of Event and Festival Management, 10(3): 209-216. DOI: 10.1108/IJEFM-10-2019-080
[22] Marmul, Larysa, Iryna Romanіuk, and Oksana Marchenko (2023). Organisation of Accounting for Travel Agents. University Economic Bulletin, 18(3): 54-60. DOI: https://doi.org/10.31470/2306-546X-2023-58-54-60
[23] Nordvall, Anders, and Steve Brown (2020). Evaluating Publicly Supported Periodic Events: The Design of Credible, Usable and Effective Evaluation. Journal of Policy Research in Tourism, Leisure and Events, 12(2): 152-71. DOI: https://doi.org/10.1080/19407963.2018.1556672
[24] Perry, Beth, Laura Ager, and Rike Sitas (2020). Cultural Heritage Entanglements: Festivals as integrative Sites for Sustainable Urban Development. International Journal of Heritage Studies, 26(6): 603-18. DOI:https://doi.org/10.1080/13527258.2019.1578987
[25] Picard, David (2016). The Festive Frame: Festivals as Mediators for Social Change. Ethnos, 81(4): 600-16. DOI: https://doi.org/10.1080/00141844.2014.989869
[26] Pirnar, Ige, Sinem Kurtural, and Melih Tutuncuoglu (2019). Festivals and Destination Marketing: An Application from Izmir City. Journal of Tourism, Heritage and Services Marketing, 5(1): 9-14. DOI:https://doi.org/10.5281/zenodo.2640987
[27] Pohuda, Nataliia (2023). Research of the Implementation Level of Information and Communication Technologies by Tourism Enterprises. Economics of Development, 22(1): 8-19. DOI:https://doi.org/10.57111/econ/1.2023.08
[28] Rakhmanov, Farhad P., Elchin B. Suleymanov, and Elmira M. Gojayeva (2020). Effects of Coronavirus Pandemic Influence on the Tourism Development in Azerbaijan. Tourism and Hospitality DOI: 2: 76-88.
[29] Richards, Greg (2006). The Festivalization of Society or the Socialization of Festivals? The Case of Catalunya. In Cultural Tourism: Global and Local Perspectives (pp. 257-80). New York: Routledge.
[30] Shayakhmetova, Liliya, Aigul Maidyrova, Marat Moldazhanov (2020). State Regulation of the Tourism Industry for Attracting International Investment. Journal of Environmental Management and Tourism, 11(6): 1489-95.
[31] Stewart, Hannah, Jane Ali-Knight, Garry W. Kerr, Kristen Holmes (2022). Covid and Innovation within Edinburgh’s Festivals: Post-Covid-19 Recovery, Innovation and Technology. Edinburgh: Edinburgh Napier University.
[32] Sun, Huan, Shaofeng Wu, Yanning Li, and Guangquan Dai (2019). Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach. Sustainability, 11(15): 4030. DOI: https://doi.org/10.3390/su11154030
[33] Sutbayeva, Raikhan et al. (2021). Impact of Social Economy on Environmental Protection. Journal of Environmental Management and Tourism, 12(3): 690-702.
[34] Taylor, Jodie (2016). The Festivalization of Culture. Abingdon: Routledge.
[35] Trusheva, Sharafat et al. (2022). Assessment of the Impact of Regional Characteristics and the Development of Event Tourism on Business Tourism in the Republic of Kazakhstan Based on Clusterization and a Regression Model. Journal of Environmental Management and Tourism, 13(4): 985-94.
[36] Zou, Yongquang, Fang Meng, Jian Bi, and Qing Zhang (2021). Evaluating Sustainability of Cultural Festival Tourism: From the Perspective of Ecological Niche. Journal of Hospitality and Tourism Management, 48: 191-99. DOI: https://doi.org/10.1016/j.jhtm.2021.06.009
[37] Colors of Ostrava are a Profit for the Region (2017). Available at: http://www.ostravanews.cz/colours-of-ostrava-ziskem-kraj/
[38] Nabana no Sato Winter Light Festival Japan 2023. (2024). Available at: https://www.travelbeginsat40.com/event/nabana-no-sato-winter-light-festival-japan/
[39] The World's Most Successful Music Festivals (2024). https://www.statista.com/chart/32085/highest-grossing-festivals-worldwide/
[40] TOP 20 Worldwide festival grosses. (2021). https://data.pollstar.com/chart/2021/12/Top20FestivalGrosses_982.pdf
[41] TOP 20 Worldwide festival grosses. (2022). https://data.pollstar.com/chart/2022/12/121222_ye.top20.festival.grosses_1028.pdf
[2] Carlsen, Jack et al. (2010). Festival Management Innovation and Failure. International Journal of Event and Festival Management, 1(2): 120-31. Available at: https://doi.org/10.1108/17852951011056900
[3] Dashchuk, Yuliia (2023). Directions of Researching the Competitiveness of Tourist Destinations. Economic Forum, 1(2): 11-17. DOI: https://doi.org/10.36910/6775-2308-8559-2023-2-2
[4] de Valck, Marjike, and Antine Damiens (2020). Film Festivals and the First Wave of COVID-19: Challenges, Opportunities, and Reflections on Festivals’ Relations to Crises. European Journal of Media Studies, 9(2): 299-302. DOI: https://doi.org/10.25969/mediarep/15321
[5] Drummond, James, Jen Snowball, Geoff G. Antrobus, and Fiona Drummond (2021). The Role of Cultural Festivals in Regional Economic Development: A Case Study of Mahika Mahikeng. In: Creative Tourism in Smaller Communities: Place, Culture, and Local Representation (pp. 79-107). University of Calgary Press.
[6] Duffy, Michelle, and Judith Mair (2021). Future Trajectories of Festival Research. Tourist Studies, 21(1): 9-23. DOI: https://doi.org/10.1177/1468797621992933
[7] Dyusekeeva, Mayra M., and Aigerim I. Ibrayeva (2021). Cultural Interaction between Kazakhstan and Azerbaijan. Bulletin ‘Historical and Socio-Political Sciences’, 4(67). Available at: https://bulletin-histsocpolit.kaznpu.kz/index.php/ped/article/view/357
[8] Eshuis, Jasper, Bonno Pel, and J. Andres Coca-Stefaniak (2020). From Ephemeral Events to Multiple Legacies: An International Comparison of Festival Demarcations and Management Approaches. Event Management, 24(5): 579-96. DOI: https://doi.org/10.3727/152599519X15506259856192
[9] Faizieva, Saiora F., and Sobyrjon S. Ruziev (2023). Forming a Brand of the Tourist Region, with the Influence of the Gastronomic Brand. Education, Science and Innovative Ideas in the World, 16: 128-33. https://uniwork.buxdu.uz/resurs/13048_1_BFA456846F438E71635933DDED23A89E36456F7A.pdf
[10] Gadzhiyeva, Nushaba, Sevinj F. Babakishiyeva, and Arzu T. Pasha (2020). New Silk Road as an Opportunity to Accelerate Tourism Development in Azerbaijan. Science and Reality, 1: 61-63.
[11] Götting, Marie Charlotte (2022). Highest Grossing Festivals Worldwide in 2019. Available at: https://www.statista.com/statistics/306095/highest-grossing-festivals-worldwide/
[12] Gursoy, Dogan, Robin Nunkoo, and Medet Yolal (2020). Festival and Event Tourism Impacts. Abingdon: Routledge.
[13] Gutierrez, Isabel T., Karl S. Rosengren, and Peggy J. Miller (2015). Dia de los Muertos: Learning about Death through Observing and Pitching in. Advances in Child Development and Behavior, 49: 229-49. DOI:https://doi.org/10.1016/bs.acdb.2015.08.004
[14] Ibragimova, Sonakhanum G. (2019). The Main Directions in the Development of Music Management in Azerbaijan. Culture and Civilization, 9(6A): 115-24. Available at: http://publishing-vak.ru/file/archive-culture-2019-6/13-ibragimova.pdf
[15] Jawabreh, Omar et al. (2023). Fractional Calculus Analysis of Tourism Mathematical Model. Progress in Fractional Differentiation and Applications, 9: 1-11.
[16] Johnson, Karl (2019). Fuel for the Fire: Tradition and the Gender Controversy in Lerwick’s Up Helly Aa. Scottish Affairs, 28(4): 459-74. Available at: https://www.euppublishing.com/doi/10.3366/scot.2019.0298
[17] Kiralova, Alzbeta (2019). Creative Use of Industrial Heritage as a Possible Development Tool in less Competitive Destinations. In Creating and Managing Experiences in Cultural Tourism (pp. 273-87). Singapore: World Scientific Publishing. DOI: https://doi.org/10.1142/9789813233683_0017
[18] Kozlovska, Maryna (2023). Virtual and Global Holiday: Competition in the Space of National Traditions. Journal of Kryvyi Rih National University, 2: 10-15. DOI: https://doi.org/10.32461/2226-0285.2.2023.293737
[19] Laing, Jennifer (2018). Festival and Event Tourism Research: Current and Future Perspectives. Tourism Management Perspectives, 25: 165-68. DOI: https://doi.org/10.1016/j.tmp.2017.11.024
[20] Madiyarova, Ainur, Sayabek Ziyadin, Aigerim Blembayeva, and Raigul Doszhan (2018). Modern Trends in Digitalization of Tourism Industry. Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth (pp. 7990–7997). Seville: International Business Information Management Association.
[21] Mair, Judith, and Karin Weber (2019). Event and Festival Research: A Review and Research Directions. International Journal of Event and Festival Management, 10(3): 209-216. DOI: 10.1108/IJEFM-10-2019-080
[22] Marmul, Larysa, Iryna Romanіuk, and Oksana Marchenko (2023). Organisation of Accounting for Travel Agents. University Economic Bulletin, 18(3): 54-60. DOI: https://doi.org/10.31470/2306-546X-2023-58-54-60
[23] Nordvall, Anders, and Steve Brown (2020). Evaluating Publicly Supported Periodic Events: The Design of Credible, Usable and Effective Evaluation. Journal of Policy Research in Tourism, Leisure and Events, 12(2): 152-71. DOI: https://doi.org/10.1080/19407963.2018.1556672
[24] Perry, Beth, Laura Ager, and Rike Sitas (2020). Cultural Heritage Entanglements: Festivals as integrative Sites for Sustainable Urban Development. International Journal of Heritage Studies, 26(6): 603-18. DOI:https://doi.org/10.1080/13527258.2019.1578987
[25] Picard, David (2016). The Festive Frame: Festivals as Mediators for Social Change. Ethnos, 81(4): 600-16. DOI: https://doi.org/10.1080/00141844.2014.989869
[26] Pirnar, Ige, Sinem Kurtural, and Melih Tutuncuoglu (2019). Festivals and Destination Marketing: An Application from Izmir City. Journal of Tourism, Heritage and Services Marketing, 5(1): 9-14. DOI:https://doi.org/10.5281/zenodo.2640987
[27] Pohuda, Nataliia (2023). Research of the Implementation Level of Information and Communication Technologies by Tourism Enterprises. Economics of Development, 22(1): 8-19. DOI:https://doi.org/10.57111/econ/1.2023.08
[28] Rakhmanov, Farhad P., Elchin B. Suleymanov, and Elmira M. Gojayeva (2020). Effects of Coronavirus Pandemic Influence on the Tourism Development in Azerbaijan. Tourism and Hospitality DOI: 2: 76-88.
[29] Richards, Greg (2006). The Festivalization of Society or the Socialization of Festivals? The Case of Catalunya. In Cultural Tourism: Global and Local Perspectives (pp. 257-80). New York: Routledge.
[30] Shayakhmetova, Liliya, Aigul Maidyrova, Marat Moldazhanov (2020). State Regulation of the Tourism Industry for Attracting International Investment. Journal of Environmental Management and Tourism, 11(6): 1489-95.
[31] Stewart, Hannah, Jane Ali-Knight, Garry W. Kerr, Kristen Holmes (2022). Covid and Innovation within Edinburgh’s Festivals: Post-Covid-19 Recovery, Innovation and Technology. Edinburgh: Edinburgh Napier University.
[32] Sun, Huan, Shaofeng Wu, Yanning Li, and Guangquan Dai (2019). Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach. Sustainability, 11(15): 4030. DOI: https://doi.org/10.3390/su11154030
[33] Sutbayeva, Raikhan et al. (2021). Impact of Social Economy on Environmental Protection. Journal of Environmental Management and Tourism, 12(3): 690-702.
[34] Taylor, Jodie (2016). The Festivalization of Culture. Abingdon: Routledge.
[35] Trusheva, Sharafat et al. (2022). Assessment of the Impact of Regional Characteristics and the Development of Event Tourism on Business Tourism in the Republic of Kazakhstan Based on Clusterization and a Regression Model. Journal of Environmental Management and Tourism, 13(4): 985-94.
[36] Zou, Yongquang, Fang Meng, Jian Bi, and Qing Zhang (2021). Evaluating Sustainability of Cultural Festival Tourism: From the Perspective of Ecological Niche. Journal of Hospitality and Tourism Management, 48: 191-99. DOI: https://doi.org/10.1016/j.jhtm.2021.06.009
[37] Colors of Ostrava are a Profit for the Region (2017). Available at: http://www.ostravanews.cz/colours-of-ostrava-ziskem-kraj/
[38] Nabana no Sato Winter Light Festival Japan 2023. (2024). Available at: https://www.travelbeginsat40.com/event/nabana-no-sato-winter-light-festival-japan/
[39] The World's Most Successful Music Festivals (2024). https://www.statista.com/chart/32085/highest-grossing-festivals-worldwide/
[40] TOP 20 Worldwide festival grosses. (2021). https://data.pollstar.com/chart/2021/12/Top20FestivalGrosses_982.pdf
[41] TOP 20 Worldwide festival grosses. (2022). https://data.pollstar.com/chart/2022/12/121222_ye.top20.festival.grosses_1028.pdf
Published
2024-06-28
How to Cite
AKHUNDOVA, Aytakin.
Role of Festivals in Stimulating the Development of Event Tourism.
Theoretical and Practical Research in Economic Fields, [S.l.], v. 15, n. 2, p. 277-287, june 2024.
ISSN 2068-7710.
Available at: <https://journals.aserspublishing.eu/tpref/article/view/8467>. Date accessed: 30 june 2024.
doi: https://doi.org/10.14505/tpref.v15.2(30).11.
Section
Articles
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