OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING

  • Cristina Mihaela BARBU Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania
  • Ștefan PONEA Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania
  • Cristiana Luminiţa BOGDĂNOIU Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania

Abstract

The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising? What new does this "new media" bring?


The present paper aims to define online advertising in the light of the environment in which it is developed but also of the promotion tools and to present the stages of designing an advertising campaign conducted exclusively in the online environment.

References

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*** www.studentsonmarketing.wordpress.com
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*** www.wall-street.ro
Published
2020-01-23
How to Cite
BARBU, Cristina Mihaela; PONEA, Ștefan; BOGDĂNOIU, Cristiana Luminiţa. OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING. Theoretical and Practical Research in the Economic Fields, [S.l.], v. 10, n. 2, p. 118-131, jan. 2020. ISSN 2068-7710. Available at: <https://journals.aserspublishing.eu/tpref/article/view/4257>. Date accessed: 25 jan. 2022. doi: https://doi.org/10.14505//tpref.v10.2(20).05.