OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING

  • Cristina Mihaela BARBU Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania
  • Ștefan PONEA Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania
  • Cristiana Luminiţa BOGDĂNOIU Faculty of Legal, Economic and Administrative Sciences Spiru Haret University, Romania
DOI: https://doi.org/10.14505/tpref.v10.2(20).05

Abstract

The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising? What new does this "new media" bring?


The present paper aims to define online advertising in the light of the environment in which it is developed but also of the promotion tools and to present the stages of designing an advertising campaign conducted exclusively in the online environment.

References

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[3] Badiu, O. 2013. Avantajele publicităţii online (Advantages of online advertising). Available at: http://iqmk.blogspot.com/2013/01/advantele-publicitatii-online.html. (in Romanian)
[4] Butnar, B. managing director of MRM Worldwide Romania. Available at: http://mad.wall-street.ro/top/Media-Advertising/78533/Top-10-lucruri-pe-care-un-manager-tre- to you know-about-advertising-online.html. (in Romanian)
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[7] Marinescu, C. Executive Director Splendid Interactive. Available at: http://mad.wall-street.ro/top/Media-Advertising/78533/Top-10-lucruri-pe-care-un-manager-treabli-sa -le-know-about-advertising-online.html. (in Romanian)
[8] Patrascu, M. Managing Partner iLeo. Available at: http://mad.wall-street.ro/top/Media-Advertising/78533/Top-10-lucruri-pe-care-un-manager-treabli-sa- he knows-about-advertising-online.html. (in Romanian)
[9] Petcu, M. 2002. O istorie ilustrată a publicității românești (An illustrated history of Romanian advertising). Tritonic Publishing House, Bucharest. ISBN: 973-8497-05-8, 348 p. (in Romanian)
[10] Petre, D., Nicola, M. 2009. Introducere în publicitate (Introduction to Advertising). Comunicare.ro Publishing House, Bucharest. ISBN: 9789737111852, 248 p. (in Romanian)
[11] Plugaru, R. 2017. Ce riscuri şi ce avantaje aduce publicitatea online? (What are the risks and benefits of online advertising)? Available at: https://www.sebastian-radu.ro/ce-riscuri-si-ce-avantaje-aduce-publicitatea-online/ (in Romanian)
[12] Vegeş, R.I., and Grigore, B. 2003. Relaţiile publice şi publicitatea online (Public relations and online advertising). Polirom Publishing House, Iași. 90 p. (in Romanian)
*** https://www.sebastian-radu.ro/ce-riscuri-si-ce-avantaje-aduce-publicitatea-online/
*** http://info.emag.ro
*** http://profitshare.emag.ro
*** http://www.refresh.ro/
*** http://www.iaa.ro/Articole/Analize/Eficienta-campaniilor-de-publicitate-online/70-2.html
*** www.afaceri.net
*** www.bursadereclama.ro
*** www.iaa.ro
*** www.iab-romania.ro
*** www.markmedia.ro
*** www.newtonad.ro
*** www.openzone.us
*** www.refresh.ro
*** www.sethgodin.typad.com
*** www.studentsonmarketing.wordpress.com
*** www.trafic.ro
*** www.videobanners.com
*** www.wall-street.ro
Published
2019-12-31
How to Cite
BARBU, Cristina Mihaela; PONEA, Ștefan; BOGDĂNOIU, Cristiana Luminiţa. OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING. Theoretical and Practical Research in Economic Fields, [S.l.], v. 10, n. 2, p. 118-131, dec. 2019. ISSN 2068-7710. Available at: <https://journals.aserspublishing.eu/tpref/article/view/4257>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.14505/tpref.v10.2(20).05.
Citation Formats
Issue
Vol 10 No 2 (2019): TPREF, Volume X, Issue 2(20), Winter 2019
Section
Articles

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