Business and Corporate Social Responsibility

  • Luis Felipe MARTÍ-BORBOLLA PanAmerican Institute for High Business Direction Pan-American University, México
  • Francisco ORTIZ-ARANGO ECEE, Pan-American University, México

Abstract

This paper establishes the great significance of contemplating the Corporate Social Responsibility (CSR) as a crucial element to the survival and development of business. We present the fundamental elements of the CSR regarding business, ranging from the stages and types of CSR to the social implications that come with CSR applied to business to engage social innovation, social entrepreneurship and business mentoring, including the benefits that entails carrying out CSR practices, among which are the best public perception and increased sales among other benefits.

References

[1] Agan, Y., Kuzey, C., Fatih, M., Açıkgoz, A. (2016). The relationships between corporate social responsibility, environmental supplier development, and firm performance. Journal of Cleaner Production, 112: 1872 - 1881
[2] Aguilar, Francis J. & Bhambri, Harbin (1983). Johnson & Johnson. Harvard Bussines School Case number 5.
[3] Alhouti, S., Johnson, C. Holloway, B. (2016). Corporate social responsibility authenticity: Investigating its antecedents and outcomes. Journal of Business Research. 69: 1242–1249.
[4] Álvarez de Mon, S. (2006). Desde la adversidad, Liderazgo, cuestión de carácter, 5ª Ed., 110 -115. Madrid: Prentice Hall.
[5] Cacioppe, R., Forster, N. and Fox, M. (2008). A Survey of Managers' Perceptions of Corporate Ethics and Social Responsibility and Actions that may Affect Companies' Success. Journal of Business Ethics, 82: 681-700. DOI 10.1007/sl0551-007-9586-y
[6] Collins, James C., Porras, Jerry I. (1995). Empresas que perduran. Principios exitosos de compañías triunfadoras. Bogotá: Editorial Norma.
[7] DeLong, T., Gabarro, J. Lees, R. (2008). Why mentoring matters in a hypercompetitive world. Harvard Business Review, 121 - 132.
[8] d’Ors, Álvaro (1980). Nuevos papeles del oficio universitario, p. 379 Madrid: Editorial Rialp.
[9] Drucker, P. (1990). Las nuevas realidades. p. 381. Mexico, D.F.: Editorial Hermes.
[10] Drucker, P. (1986). Innovation and Entrepreneurship: Practice and Principles. Harper Collins Publishers
[11] Elegido, Juan M. (1998). Fundamentos de Ética de Empresa, La perspectiva de un país en desarrollo, p. 87. México, D.F., Editorial IPADE.
[12] Falck, O. and Heblich, S. (2007). Corporate social responsibility: Doing well by doing good. Business Horizons, 50 (3): 247 - 254.
[13] Fisman, R., Heal, G., Nair, V., (2006). Corporate social responsibility: Doing well by doing good? Preliminary Draft available at: http://www.kellogg.northwestern.edu/research/fordcenter/conferences/ethics06/heal.pdf
[14] Greenspan, A. (2008). La era de las turbulencias, Aventuras en un nuevo mundo, p.454. Barcelona: Ediciones B, S.A.
[15] Ignatius, A. (2009). Drucker today. Harvard Business Review, 87(11): 14 - 34.
[16] Jo, Hoje and Harjoto, Maretno A. (2012). The Causal Effect of Corporate Governance on Corporate Social Responsibility. Journal of Business Ethics, 106: 53–72. DOI10.1007/s10551-011-1052-1
[17] Kapstein, E. B. (2009). Africa’s capitalist revolution, preserving growth in a time of crisis. Foreing Affairs.
[18] Llano, Alejandro (2002). La vida lograda. p.37. Barcelona: Editorial Ariel.
[19] Llano, Alejandro (1999). El enigma de la representación. p. 42. Madrid: Editorial Ariel.
[20] Llano, Carlos. Zagal, H. (2001). El rescate ético de la empresa y el mercado. México, D.F.: Editorial Trillas.
[21] McKinsey (2007). How companies approach innovation: A McKinsey Global Suvey. The McKinsey Quarterly, September 2007.
[22] McWilliams, A. Siegel, D. (2000). Corporate social responsibility and financial performance: Correlation or misspecification? Strategic Management Journal, 21(5): 603-609. Available: http://www.jstor.org/stable/309
[23] Planellas, Marcel and Urriolagoitia, Lourdes (2009). Acción social estratégica. Lid Editorial Empresarial, 112.
[24] Porter, M., Kramer, R. (2006). Strategy & Society. The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84 (12): 78 - 92. Available at: https://hbr.org/2006/12/ strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility
[25] Rojas, E. (2003). Una teoría de la felicidad (3ª Ed.), p.335 Madrid: CIE DOSSAT 2000.
[26] Schwab, K. (2008). Global corporate citizenship, working with governments and civil society. Foreign Affairs, 87(1): 107-118.
[27] Stiglitz, Joseph E. (2006). Cómo hacer que funcione la globalización. p. 254. México, D.F.: Editorial Taurus.
*** Aquinas Thomas, In III Ethics, n.252.
*** Companies Act 2006. Available at: http://www.legislation.gov.uk/ukpga/2006/46/contents
*** Global Compact. Available at: http://www.unglobalcompact.org/
*** Global Reporting Initiative Sustainability Reporting Guidelines (2011). Available at: https://www.global reporting.org/resourcelibrary/G3.1-Guidelines-Incl-Technical-Protocol.pdf
*** The Economist, (2008). Special Report: Corporate social responsibility. Just good business. Jan 17th 2008. Available at: http://www.economist.com/node/10491077/print
Published
2017-03-10
How to Cite
MARTÍ-BORBOLLA, Luis Felipe; ORTIZ-ARANGO, Francisco. Business and Corporate Social Responsibility. Journal of Advanced Research in Management, [S.l.], v. 7, n. 2, p. 79-88, mar. 2017. ISSN 2068-7532. Available at: <https://journals.aserspublishing.eu/jarm/article/view/810>. Date accessed: 19 apr. 2024. doi: https://doi.org/10.14505//jarm.v7.2(14).01.