Sustainability Issues in Social Model of Coporate Social Responsibility Theoretical Analysis and Practical Implication

  • Vo Thi Thu THAO Faculty of Economics and Law Tien Giang University , Vietnam
  • Nguyen Hoang TIEN Tien Giang University, Vietnam
  • Dinh Ba Hung ANH Ho Chi Minh City University of Technology , Vietnam

Abstract

This article delivers a full insight into social model of corporate social responsibility (CSR) based on stakeholders’ theory and wider concept of corporate sustainability. The social model of CSR is oriented towards corporate sustainability issues including sustainable performance and development of enterprise with super goal that is searching for a strategic equilibrium between financial performance, social development and environmental sustainability.


The article will point out the importance and relevance of social model of CSR as it is suitable for enterprises in today’s global business and indicate its implementation as corporate top priority. The article also presents challenges in implementation of social model of CSR in enterprises of developing countries, following steps that enterprises of developed countries have been through. Using extensive theoretical analysis and in-depth empirical synthesis of previous researches’ findings as selected methodology of study, the article investigates sustainably viable solutions and recommendations to enhance social responsibility and sustainability awareness and business practices in contemporary business and economy.

References

[1] Arya, B., and Bassi, B. 2009. Corporate social responsibility and broad-based black economic empowerment legislation in South Africa: Codes of good practice, Business and Society, 50(4): 674-695.
[2] Bartol, K.M., and Martin, D.C. 1991. Management, Inc. New York: McGraw-Hill Chapter 4: Social responsibility and ethics in management, 81 p.
[3] Baumgartner, R.J., and Ebner, D. 2010. Corporate sustainability strategies: Sustainability profiles and maturity levels, Sustainable Development, 18(1): 76–89.
[4] Bendaravičienė. R. 2017. Towards sustainable organization: Integrative conceptual model for employer branding, Journal of Security and Sustainability Issues, 6(4): 649-64. DOI: http://dx.doi.org/10.9770/jssi.2017.6.4
[5] Bilan, Y., Mishchuk, H., and Pylypchuk, R. 2017. Towards sustainable economic development via social entrepreneurship, Journal of Security and Sustainability Issues, 6(4): 691-702. DOI: http://dx.doi.org/10.9770/jssi.2017.6.4
[6] Briš, P., Svoboda, J., and Brišová, H. 2013. The growing importance of the practical application of Corporate Social Responsibility in the management of companies in the Czech Republic, Journal of Competitiveness, 5(2): 124-138.
[7] Burianová, L., and Paulík, J. 2014. Corporate Social Responsibility in commercial banking - a case study from the Czech Republic. Journal of Competitiveness, 6(1): 50-70.
[8] Chapple, W., and Moon, J. 2005. Corporate Social Responsibility (CSR) in Asia: A seven-country study of CSR reporting website, Business and Society, 44(4): 415-441.
[9] Chryssides, G.D., and Kaler, J.H. 1999. Introduction to business ethics. Polish Scientific Publisher, Warsaw. Available at: https://www.scribd.com/document/215451905/Chryssides-Kaler-An-Introduction-to-Business-Ethics
[10] Chwistecka-Dudek, H. 2016. Corporate Social Responsibility: Supporters vs. opponents of the concept, Forum Scientiae Oeconomia, 4(4): 171-179.
[11] Clarke, T. 1998. The stakeholder corporation: A business philosophy for the information age, Long Range Planning, 31(2): 187-188.
[12] Czubala, A. 2016. Corporate Social Responsibility in marketing, Forum Scientiae Oeconomia, 4(1): 103-111.
[13] De Wit, B., and Meyer, R. 1998. Strategy, process, content, context. An international perspective, Cengage Learning Business Press, 2nd Edition. ISBN: 978-186152139, 1280 p.
[14] Ding, G.K. 2008. Sustainable construction: The role of environmental assessment tools, Journal of Environmental Management, 86(1): 451–464.
[15] Drucker, P. 1998. Practices of management, Academy of Economics, Cracow. Chapter: Spheres of responsibility in management, 407-419 pp.
[16] Drucker, P. 2001. Practice of management, Modernity Library, Warsaw 1994. In: Elements of corporate science. Foundation for Szczecin University, Szczecin.
[17] Dudzevičiūtė, G. 2012.Conceptual approaches towards sustainability, Journal of Security and Sustainability Issues, 1(4): 261-272. Available at: www.lka.lt/index.php/lt/217049/
[18] Dyllick, T., and Hockerts, K. 2002. Beyond the business case for corporate sustainability, Business Strategy and the Environment, 11: 130–141.
[19] Enticott, G., and Walker, R.M. 2008. Sustainability, performance and organizational strategy: An empirical analysis of public organizations, Business Strategy and the Environment, 17(1): 79–92.
[20] Eweje, G. 2006. The roles of MNEs in community development initiatives in developing countries, Business and Society, 45(2): 93-129.
[21] Filek, J. 1996. Freedom and social responsibility in economic activity, Bulletin of Business Ethics, 2(1): 7-15, Praxeology Scientific Association, December
[22] Filek, J. 2001. Introduction to business ethics, Academy of Economics in Cracow, Chapter 6: What is social duty of business? 110-118 pp.
[23] Fleet, D.V. 1988. Contemporary management, Houghton Mifflin Company, Boston, 600-613 pp.
[24] Friedman, M. 1997. Social duty of business is to multiply profit. In: Ryan L.V., Sojka, J. 1997. Business Ethics. On The Way Publisher, Poznan.
[25] Friedman, M. 1999. Social responsibility of business is to enhance profit, In: Chryssides, G.D., Kaler, J.H. 1999. Introduction to business ethics, Polish Scientific Publisher, Warsaw.
[26] Gao, Y. 2009. Corporate social performance in China: Evidence from large companies, Journal of Business Ethics, 89(1): 23–35.
[27] Gasparski, W., Lewicka-Strzalecka, A., and Miller, D. 1999. Business ethics in economy and management, Lodz University of Humanities and Economics.
[28] Goyal, S., and Sergi, B.S. 2015. Social entrepreneurship and sustainability – understanding the context and key characteristics, Journal of Security and Sustainability Issues, 4(3): 269-278. Available at: http://www.lka.lt/lt/moksline-veikla/leidiniai/journal-of-security-sak9.html
[29] Griffin, R. 1996. Principles of organization management, Polish Scientific Publisher, Warsaw. Chapter 4: Ethical and social context of management.
[30] Hart, S.L. 1995. A natural-resource based view of the firm, Academy of Management Review, 20(1): 986–1014.
[31] Ho, F.N., Wang, H.M.D., Dac N.H., and Vitell, S.J. 2019. Nature and relationship between corporate social performance and firm size: A cross-national study, Social Responsibility Journal, 15(2): 258-274.
[32] Huda, M., Mulyadi, D., Hananto, A.L., Muhamad, N.H.N., et al. 2018. Empowering CSR: Insights from service learning, Social Responsibility Journal, 15(2): 14(4): 875-894.
[33] Husted, B.W., and Allen, D.B. 2006. Corporate social responsibility in the multinational enterprise: Strategic and institutional approaches, Journal of International Business Studies, 37(6): 838-849.
[34] Ite, U.E. 2004. Multinationals and corporate social responsibility in developing countries: A case study of Nigeria. Corporate Social Responsibility and Environmental Management, 11(1): 1-11.
[35] Jamali, D., and Mirshak, R. 2007. Corporate social responsibility: Theory and practice in developing country context. Journal of Business Ethics, 72(1): 243-262.
[36] Kaminskienė, N., Žalėnienė, I., and Tvaronavičienė, A. 2014. Bringing sustainability into dispute resolution processes, Journal of Security and Sustainability Issues, 4(1): 69-78. Available at: http://www.lka.lt/lt/moksline-veikla/leidiniai/journal-of-security-sak9.html
[37] Kiezun, W. 1997. Effective organization management, Warsaw School of Economics, 122-125 pp.
[38] Klimczak, B. 2002. Economic ethics, Wroclaw Academy of Economics. Chapter 3.5: Ethics of social responsibility. Chapter 4: Responsibility in business.
[39] Klimek, J. 2012. Corporate Social Responsibility in Poland, Adam Marszalek Publisher, Torun.
[40] Konieczny, J. 1998. Introduction to business ethics, Konsalnet Publisher, Warsaw. Chapter 3: Social responsibility of business.
[41] Kopycinska, D. 2001. Concept of corporate social responsibility – poetry of theories and prose of daily life. In: Gasparski, W. 2001. Business ethics in action, Experiences and perspective, Polish Scientific Publisher, Warsaw.
[42] Korauš, A., Kaščáková, Z., Parová, V., and Veselovská, S. 2017. Sustainable economic development through human resource management: Social intelligence of managers and performance, Journal of Security and Sustainability Issues, 6(3): 457-478. DOI: http://dx.doi.org/10.9770/jssi.2017.6.3
[43] Kornacka, D. 2001. Social-strategic dimension of corporate success. In: Mark, S. Elements of corporate science, Szczecin University Fund, Szczecin.
[44] Kot, S. 2014. Knowledge and understanding of corporate social responsibility, Journal of Advanced Research in Law and Economics, Volume V, Winter, 2(10): 109-119.
[45] Kubka, J. 1999. Responsibility in entrepreneurship ethics. In: Nationwide conference on business ethics, Lodz 17-18 XI 1999, Fund for entrepreneurship education, Praxeology Scientific Association, Team of business ethics.
[46] Langenecker, J.G., and Moore, C.W. 1991. Small business management. An entrepreneurial emphasis, 8th Edition, South-Western Publishing Company, Cincinati Ohio. Chapter 24: Social and ethical issues.
[47] Lewicka-Strzalecka, A. 1999. Ethical Standards of Companies and Workers, Institute of Philosophy and Sociology, Polish Academy of Science, Warsaw. Chapter 3: Principle of corporate duties.
[48] Man, M., and Măcriș, M. 2015. Integration of corporative governance into organization social responsibility system. Polish Journal of Management Studies, 11(2): 100-114.
[49] McCoy, B.H. 1997. Parable about sadhu. In: Ryan L.V., Sojka, J. 1997. Business ethics. On The Way Publisher, Poznan.
[50] Mitchell, R.K., Agle, B.R., and Wood, D.J. 1997. Toward a theory of stakeholders. Identification and salience. Defining the principle of whom and what really counts. Academy of Management Review, 22(4): 853-886.
[51] Moon, J. 2007. The Contribution of corporate social responsibility to sustainable development, Sustainable Development, 15(1): 296–306.
[52] Nguyen, H.T. 2015. Leadership in Socially Responsible Enterprises. Ementon Publisher, Warsaw.
[53] Nguyen, H.T., Dang, T.P.C. 2018. Climate change and sustainable architecture in smart cities, proceeding of ACSD Scientific Conference on: “Architecture and Civil Engineering Sustainable Development”, Faculty of Architecture and Civil Engineering, Thu Dau Mot University. 15 August 2018. ISBN: 978-604-6711-346, 21-28 pp.
[54] Nickels, W.G. 1995. Understand business, Bellona Publisher with collaboration with Association of Organization and Management Science, Warsaw. Chapter 25: Commercial law and business ethics.
[55] Orlowski, W. 2003. Maturity of polish business, Magazine of Responsible Business, 2: 21.
[56] Piotrkowski, K. 2001. Organization and management, University of Economics, Warsaw. Chapter 17.6: Social responsibility in the process of management.
[57] Placier K. 2011. The impact of recession on the implementation of Corporate Social Responsibility in companies, Journal of Competitiveness, 2: 83-98.
[58] Porter, M.E. 1985. Competitive advantage. New York: Free Press. Available at: https://www.albany.edu/~ gs149266/Porter%20(1985)%20-%20chapter%201.pdf
[59] Prause, G. 2015. Sustainable business models and structures for industry 4.0, Journal of Security and Sustainability Issues, 5(2): 159-170. DOI: http://dx.doi.org/10.9770/jssi.2015.5.2
[60] Priess, P., Rajnoha, R., Losert, S., Vogel, S., and Teufel, H. 2017. Sustainable real estate development and its implications on investment: Statistical relations on the case from Austria, Journal of Security and Sustainability Issues, 6(3): 419-434. DOI: http://dx.doi.org/10.9770/jssi.2017.6.3
[61] Rajnoha, R., and Lesníková, P. 2016. Strategic performance management system and corporate sustainability concept – specific parameters in Slovak Enterprises, Journal of Competitiveness, 8 (3): 107-124, September. DOI: 10.7441/joc.2016.03.07. Available at: https://www.cjournal.cz/files/228.pdf
[62] Raudeliūnienė, J., Tvaronavičienė, M., and Dzemyda, I. 2014. Towards economic security and sustainability: Key success factors of sustainable entrepreneurship in conditions of global economy, Journal of Security and Sustainability Issues, 3(4):71-79. Available at: http://www.lka.lt/lt/moksline-veikla/leidiniai/journal-of-security-sak9.html
[63] Rok, B. 2001. System of social responsibility, In: Rok, B. 2001. More than a profit or business social responsibility. Programs, strategies and standards. Forum of Socially Responsible Business.
[64] Rubin, H.J., and Rubin, I.S. 2005. Qualitative interviewing: The art of hearing data. 2nd Edition, California, Sage Publication. ISBN: 978-0761920748, 291 p.
[65] Slinták, K. 2017. Mechanistic or biotic organizations: Research of organizational principles towards sustainability of social systems, Journal of Security and Sustainability Issues, 7(1): 95-112. DOI: http://dx.doi.org/10.9770/jssi.2017.7.1(1)
[66] Stoner, A., Freeman, R., and Gilbert, R. 2001. Management. PWE, Warsaw. Chapter 4: Social responsibility and ethics.
[67] Sulphey, M.M., and Alkahthani, N.S. 2017. Organization ambidexterity as a prelude to corporate sustainability, Journal of Security and Sustainability Issues, 7(2): 335-348. DOI: http://doi.org/10.9770/jssi.2017.7.2
[68] Swift, T. 2001. Trust, reputation and corporate accountability to stakeholders, Business Ethics: An European Review, 10(1): 16-26.
[69] Teletov, A., Nagornyi, Y., Letunovska, N., and Shevliuga, O. 2017. Competitive and sustainable technological development: Focus on business enterprises, Journal of Security and Sustainability Issues, 6(3): 491-500. DOI: http://dx.doi.org/10.9770/jssi.2017.6.3
[70] Uyl, D.J.D. 1997. Social responsibility of companies. In: Ryan, L.V., Sojka, J., Business ethics, On The way Publisher, Poznan.
[71] Volchik, V., and Maslyukova, E. 2017. Performance and sustainability of higher education: Key indicators versus academic values, Journal of Security and Sustainability Issues, 6(3): 501-512. DOI: http://dx.doi.org/10.9770/jssi.2017.6.3
[72] Wheeler, D., and Sillanpaa, M. 1998. Including the stakeholders: The business case. Long Range Planning, 31(2): 206-215.
[73] Wiig, A., and Kolstad, I. 2010. Multinational corporations and host country institutions: A case study of CSR activities in Angola. International Business Review, 19(1): 178-190.
[74] Wilson, M. 2003. Corporate sustainability: What is it and where does it come from? Ivey Business Journal, 67(6): 1-5.
[75] Yin, R.K. 2009. Case study research: Design and methods. 4th Edition. California, Sage, ISBN-10: 1412960991, ISBN-13: 978-1412960991, 219 p.
[76] Zbiegien-Maciag, L. 1991. Ethics in management, Manager’s Information Centre, Warsaw. Chapter 2.3: Corporate social responsibility.
[77] Zdravkovic, D., and Radukic, S. 2012. Institutional framework for sustainable development in Serbia. Montenegrin Journal of Economics, 8(3):27-36.
*** WCED. 1987. World Commission on Environment and Development. Our common future: Brundtland Report. New York: Oxford University Press.
Published
2019-08-07
How to Cite
THAO, Vo Thi Thu; TIEN, Nguyen Hoang; ANH, Dinh Ba Hung. Sustainability Issues in Social Model of Coporate Social Responsibility Theoretical Analysis and Practical Implication. Journal of Advanced Research in Management, [S.l.], v. 10, n. 1, p. 17-29, aug. 2019. ISSN 2068-7532. Available at: <https://journals.aserspublishing.eu/jarm/article/view/3771>. Date accessed: 21 nov. 2024. doi: https://doi.org/10.14505//jarm.v10.1(19).02.