The Need for Corporate Social Responsibility and Understanding How to Implement It

  • Mihnea-Răzvan ŞTEFĂNESCU University of Craiova, Romania


To understand the importance of strategic corporate social responsibility, the work starts from the study of specific literature and trying to identify the role of these strategies in forming and consolidating sustainable businesses. Attempts will be made to come up with typologies of social responsibility strategies that will support companies in the creation and in enhancing sustainable businesses. The study of Romanian companies has highlighted the impact that corporate social responsibility has on sustainable business. Choosing to implement the most appropriate social responsibility strategies will have an important role to play in adding value to the world by creating and developing sustainable businesses.


[1] Afgan, N.H., and Carvalho, M.H. 2008. Sustainability assessment of a hybrid energy system, Energy Policy, 36(8): 2903-2910.
[2] Azapagic, A. 2004. Developing a framework for sustainable development indicators for the mining and minerals industry, Journal of Cleaner Production, 12: 639-662.
[3] Baret, P. 2011. Proposition de methodologie de construction d'un referentiel d'indicateurs extrafmanciers, in: N. Barthe, J.J. Rose. RSE, entre globalisation et developpement durable, Bruxelles: Groupe de Boeck, 37-56 pp.
[4] Bondy, K., Matten, D., and Moon, J. 2008. Multinational corporation codes of conduct governance tools for corporate social responsibility? Corporate Governance, 16(4): 294-311.
[5] Carroll, A.B. 1979. A three-dimensional conceptual model of corporate performance, Academy of Management Review, 4(4): 497-505.
[6] Carroll, A.B., and Buchholtz, A.K. 2000. Business and society: Ethics and stakeholder management, 4th Edition, Cincinnati: South-Western College Publishing., ISBN: 978-0324001020, Available at:
[7] Castka, P., Balzarova, M. 2008. Social responsibility standardization: Guidance or reinforcement through certification, Human Systems Management, 27: 231-242.
[8] Cismas, L., Stan, L.M. 2010. Avantaj competitiv şi performanţă în contextul responsabilizării sociale a întreprinderii, The Romanian Economic Journal, Volume XIII, 35(1): 149-173.
[9] Dey, M., Sircar, S. 2012. Integrating corporate social responsibility initiatives with business strategies: A study of some Indian companies, The IUP Journal of Corporate Governance, Volume XI, 1: 36-51.
[10] Doz, Y., Kosonen, M. 2010. Embedding strategic agility: A leadership agenda for accelerating business model renewal, Long Range Planning, 43: 370-382.
[11] Dyllick, T., Hockerts, K. 2002. Beyond the business case for corporate sustainability, Business Strategy and the Environment, 11: 130-141.
[12] Fisher, J. 2004. Social Responsibility and Ethics, Journal of Business Ethics, 52(4): 391-400.
[13] Gallego, I. 2006. The use of economic, social and environmental indicators as a measure of sustainable development in Spain, Corporate Social Responsibility and Environmental Management, 13: 78-97.
[14] Gray, R. 2010. Is accounting for sustainability actually accounting for sustainability and how would we know? An exploration of narratives of organizations and the planet, Accounting, Organizations and Society, 35: 47-62.
[15] Holton, I., Glass, J., Price, A.D.F. 2010. Managing for sustainability: Findings from four company case studies in the UK precast concrete industry, Journal of Cleaner Production, 18(2): 152-160.
[16] Kogg, B. 2009. Responsibility in the supply chain. Inter organizational management of environmental and social aspects in the supply chain. Case studies from the textile sector, Thesis, IIIEE Dissertations 2009:2, The International Institute for Industrial Environmental Economics, Sweden: Lund University, ISBN: 978-91-88902-46-7, 262 p.
[17] Kurucz, E.C., Colbert, B.A., Wheeler, D. 2008. The business case for corporate social responsibility, Chapter 4 in: A. Crane, A. McWilliams, D. Matten, J. Moon, D. Seigel (eds.), The Oxford Handbook on Corporate Social Responsibility, Oxford University Press, Oxford, 83-112, pp.
[18] Lepineux, F., Rose, J.J., Bonanni, C., Hudson, S. 2010. La RSE. La responsabilit sociale de l 'entreprises: Theories et pratiques, France, Paris, Dunod, ISBN-10: 2100526480
[19] Malovics, G., Nagypal, N.C., Kraus, S. 2008. The role of corporate social responsibility in strong sustainability, Journal of Socio-Economics, 37(3): 907-918.
[20] Mocanu-Perdichi, R. 2009. Indexul dezvoltării durabile în România la nivel judeţean şi regional, Revista Inovaţia Socială, 1: 1-19, in Romanian.
[21] Nordheim, E., Barrasso, G. 2007. Sustainable development indicators of the European aluminium industry, Journal of Cleaner Production, 15: 275-279.
[22] Piercy, N.F., Lane, N. 2009. Corporate social responsibility: Impacts on strategic marketing and customer value, The Marketing Review, 9(4): 335-360.
[23] Popoli, P. 2011. Linking CSR strategy and brand image: Different approaches in local and global markets, Marketing Theory, 11(4): 419-433.
[24] Roca, L.C., Searcy, C. 2012. An analysis of indicators disclosed in corporate sustainability reports, Journal of Cleaner Production, 20(1): 103-118.
[25] Rochlin, S., Witter, K., Monaghan, P., Murray, V. 2005. Putting the corporate into corporate responsibility, in: P. Raymond (ed.), Accountability forum: Corporate responsibility and core business, London: Greenleaf Publishing, 5-13 pp.
[26] Sauser, W.I. Jr. 2005. Ethics in business: Answering the call, Journal of Business Ethics, 58(4): 345-357.
[27] Schaltegger, S., Wagner, M. 2006. Managing sustainability performance measurement and reporting in an integrated manner, in: S. Schaltegger, M. Bennett, R. Burritt, Sustainability Accounting and Reporting, Part VII, Netherlands: Springer, 681-697 pp.
[28] Searcy, C. 2012. Corporate sustainability performance measurement systems: a review and research agenda, Journal of Business Ethics, 107(3): 239-253.
[29] Seuring, S., Muller, M. 2008. From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15): 1699-1710.
[30] Skouloudis, A., Evangelinos, K.I. 2009. Sustainability reporting in Greece: Are we there yet? Environmental Quality Management, 19(1): 43-59.
[31] Slack, K. 2012. Mission impossible? Adopting a CSR-based business model for extractive industries in developing countries, Resources Policy, 37: 179-184.
[32] Smith, N.C. 2003. Corporate social responsibility: Not whether, but how? California Centre for Marketing Working Paper, No. 03-701.
[33] Spence, L.J., Schmidpeter, R., Habisch, A. 2003. Assessing social capital: Small and medium sized enterprises in Germany and the U.K, Journal of Business Ethics, 47(1): 17-29.
[34] Steurer, R., Langer, M.E., Konrad, A., Martinuzzi, A. 2005. Corporations, stakeholders and sustainable development: A theoretical exploration of business-society relations, Journal of Business Ethics, 61: 263-281.
[35] Teece, D.J. 2010. Business Models, Business Strategy and Innovation, Long Range Planning, 43: 172-194.
[36] Van Bommel, H.W.M. 2011. A conceptual framework for analyzing sustainability strategies in industrial supply networks from an innovation perspective, Journal of Cleaner Production, 19: 895-904.
[37] Van Marrewijk, M. 2003. Concepts and definitions of CSR and corporate sustainability: Between agency and communion, Journal of Business Ethics, 44 (2): 95-105.
[38] Van Marrewijk, M. 2010. Strategic Orientations: Multiple Ways for Implementing Sustainable Performance, Technology and Investment, 1: 85-96.
[39] Veleva, V., Ellenbecker, M. 2001. Indicators of sustainable production: Framework and methodology, Journal of Cleaner Production, 9: 519-549.
[40] Vintilă, G., Armeanu, Ş.D., Filipescu, M.O., Moscalu, M., Lazăr, P. 2012. Study regarding fiscal policy - corporative social responsibility correlation, Theoretical and Applied Economics, 4(569): 3-14.
[41] Wartick, S.L., Cochran, P.L. 1985. The evolution of the corporate social performance Model, Academy of Management Review, 10(4): 758-769.
*** International Institute for Sustainable Development 1992. Business Strategies for Sustainable Development, Canada: Winnipeg.
*** Study: Dinamica și Perspectiva domeniului CSR în România, Ediția a V-a - și Valoria 2017. 2017, in Romanian. Available at:
*** Study: Tendințe Și Realități CSR in România, ediția 2016 – EY România & 2016, in Romanian. Available at:
*** Study: Tendințe Și Realități CSR in România, ediția 2015 – EY România & 2015, in Romanian. Available at:
How to Cite
ŞTEFĂNESCU, Mihnea-Răzvan. The Need for Corporate Social Responsibility and Understanding How to Implement It. Journal of Advanced Research in Management, [S.l.], v. 9, n. 2, p. 51-58, apr. 2019. ISSN 2068-7532. Available at: <>. Date accessed: 17 may 2022. doi: