Trends in Consumer Behavior of Banking Products and Services

  • Ramona PETRESCU Faculty of Economics and Business Administration, Craiova University of Craiova, Romania

Abstract

Satisfaction of the need for products and services is achieved through consumption, preceded by a succession of actions by which the consumer decides to purchase a certain service, according to its requirements.


An understanding individual need for financial-banking services not only helps developing and selling products and services, but is also a proof of the bank's concern with customers. Understanding consumer behavior helps a bank to anticipate the likely response of a customer and can influence the structure and planning the services offered by the banks.

References

[1] Cătoiu, I., and Teodorescu, N. 2007. Consumer Behavior. Economic Publishing House, Bucharest.
[2] Cetină, I., and Odobescu, E. 2007. Banking Strategies. Economic Publishing House, Bucharest.
[3] King, B. 2010. Bank 2.0. Marshall Cavendish, Available at: http://banker.az/files/books/bank2.pdf
[4] Kotler, Ph., and Keller, K.E. 2008. Marketing Management. Teora Publishing House, Bucharest.
[5] Skinner, C. 2015. Digital Bank. Marshall Cavendish
*** Banking on Value. Available at: https://www.accenture.com/us-en/insight-consumer-digital-banking-survey-2016 (accessed May 07, 2017)
Published
2017-07-14
How to Cite
PETRESCU, Ramona. Trends in Consumer Behavior of Banking Products and Services. Journal of Advanced Research in Management, [S.l.], v. 8, n. 1, p. 44-50, july 2017. ISSN 2068-7532. Available at: <https://journals.aserspublishing.eu/jarm/article/view/1277>. Date accessed: 17 may 2022. doi: https://doi.org/10.14505//jarm.v8.1(15).05.