Trends in Consumer Behavior of Banking Products and Services

  • Ramona PETRESCU Faculty of Economics and Business Administration, Craiova University of Craiova, Romania


Satisfaction of the need for products and services is achieved through consumption, preceded by a succession of actions by which the consumer decides to purchase a certain service, according to its requirements.

An understanding individual need for financial-banking services not only helps developing and selling products and services, but is also a proof of the bank's concern with customers. Understanding consumer behavior helps a bank to anticipate the likely response of a customer and can influence the structure and planning the services offered by the banks.


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How to Cite
PETRESCU, Ramona. Trends in Consumer Behavior of Banking Products and Services. Journal of Advanced Research in Management, [S.l.], v. 8, n. 1, p. 44-50, july 2017. ISSN 2068-7532. Available at: <>. Date accessed: 17 may 2022. doi: