Trends in Consumer Behavior of Banking Products and Services
Abstract
Satisfaction of the need for products and services is achieved through consumption, preceded by a succession of actions by which the consumer decides to purchase a certain service, according to its requirements.
An understanding individual need for financial-banking services not only helps developing and selling products and services, but is also a proof of the bank's concern with customers. Understanding consumer behavior helps a bank to anticipate the likely response of a customer and can influence the structure and planning the services offered by the banks.
References
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