Conceptual Bases of Formation Client-Oriented Organizational Culture of the High School

  • Inna Aramovna GULEI Belgorod State Technological University named after V.G. Shukhov, Russia
  • Oksana Alekseevna SMOLENSKAYA Belgorod State Technological University named after V.G. Shukhov, Russia
  • Irina Valerievna SHAVYRINA Belgorod State Technological University named after V.G. Shukhov, Russia
  • Victoria Alexzandrovna SHAPOVALOVA Belgorod State Technological University named after V.G. Shukhov, Russia

Abstract

The article deals with urgent aspects of the formation and development of customer-oriented organizational culture of the high school. In terms of the position of the authors proposed a conceptual approach to the consideration of organizational culture as the primary vector of development of corporate management subsystems in high school, the value of the development trajectories of formation of organizational culture, and offers customer-oriented approach of formation of organizational culture of the university, which is based on a role model student as the central component of building corporate policy of the university. It is opened the essence of the concepts of customer-oriented, customer-oriented organizational culture of the university, is justified its multilevel structure. Customer orientation as a multilevel structure, according to the authors, reflects the relationships between objects internal and external environment of high school, their role in the process of selecting targets of client-oriented technologies and customer-level organizational culture of the university, showing the current level of technology and results. The authors propose a systematic approach to the formation of the organizational culture of the university, based on customer focus, technology, formation and development of the structural elements of the organizational culture, processes and modeling of social phenomena by means of cooperation and broadcast some of its elements in the general policy of the university. Settle conditions for the formation of customer focus as a method of effective development of high school to help improve rankings University in the educational environment, increase its competitiveness, development of scientific - research activities of the university at the international level

References

[1] Agranovich, V. and Moiseeva, A. 2008. Communication management. Tomsk.
[2] Belova, L. 2009. Corporate culture of the Russian university as an object of sociocultural analysis (evidence from the South Ural State University). PhD thesis, Chelyabinsk.
[3] Cameron, K. and Quinn, R. 1999. Diagnosing and changing organizational culture. Addisson–Wesley Publishing Co.
[4] Chubatyuk, A. 2011. Theory and methodology of customer-focused business formation. Sankt-Petersburg.
[5] Danakin, N., Shutenko, A. and Ospishev, P. 2014. Humanitarian measurements of innovative development of the higher school. International Journal of Applied Engineering Research, 9(22): 16937-16944.
[6] Fedorova, P. 2010. Corporate culture as a factor of the educational environment formation. Yaroslavl Pedagogical Bulletin, 2(4): 222-225.
[7] Frans, S. 2006. Corporate culture of the university (ethical-axiological aspect). University Management, 2(42): 26-30.
[8] Gulei, I. 2012. Customer-focused approach to the formation of organizational culture in higher education institution. Bulletin of Cherepovets State University, 4(43): 113-115.
[9] Guskova, E. and Shavyrina, I. 2014. The problem of professional self-determination of modern youth in a competitive university environment on the educational services market. Bulletin of Belgorod State Technological University named after V. Shukhov. 3, 215.
[10] Gurevich, P. 2000. Philosophy of culture. Moscow.
[11] Habermas, J. 1984. The theory of communication action: Reason and rationalization of society. Boston: Beacon Press.
[12] Hammer, M. 1990. Reengineering work: Don’t automate, but obliterate. Harvard Business Review, 68(4):104-112.
[13] Hammer, M. and Ciampi, J. 1997. Reinzhinring corporation: The Manifesto of the revolution in business. Sankt-Petersburg: St. Petersburg University Press.
[14] Kalugin, V., Pogarskaya, O. and Malikhina, I. 2013. The principles and methods of the appraisal of commercialization projects of the universities innovations. World Applied Sciences Journal, 25(1): 97-105.
[15] Neretina, E. and Solovev, T. 2001. Prerequisites for the formation of a customer-focused approach to relations management of the consumers of educational services of higher educational institution. Bulletin of the Higher Educational Institutions. Volga region, 2: 161-170.
[16] Peppers, D. and Rogers, M. 2011. Managing customer relationship: A strategic framework.
[17] Peters, T. and Waterman, R. 1982. In search of excellence . New York, London: Harper & Row.
[18] Reznik, G. and Ponomarenko, Yu. 2011. Loyalty program in the university: Time requirement. Penza: Publishing house of Penza State University of Architecture and Construction.
[19] Reznik, G. and Savenkova, S. 2009. Formation of loyalty program as a factor of competitiveness of higher education institution. Problems of Management Theory and Practice, 2: 83-92.
[20] Rudychev, A., Romanovich, L. and Romanovich, M. 2013. Incentives for innovative activity of young scientists on the basis of higher educational institutions in Russia. Experience of Belgorod State Technological University named after V. Shukhov. World Applied Sciences Journal, 25(12): 1754-1757.
[21] Saprika, V., Shapovalova, I. and Shmigirilova, L. 2012. Sociological monitoring of intra-university environment. Contemporary Problems of Science and Education, 2, 412.
[22] Shapovalova, I. 2010. Socio-genetic modeling of organizational culture. Belgorod, 25(1): 97-105.
[23] Shavrovskaya, M. 2011. Customer orientation of the staff. PhD thesis. Omsk.
[24] Schein, Е. 1985. Organizational culture and leadership. San-Francisco.
[25] Schultz, D., Tammenbaum, S. and Lauterborn, R. 1993. Integrated marketing communications: Putting it together and making it work. McGraw-Hill.
[26] Treacy, M. and Wiersema, F. 1993. Customer intimacy and other value disciplines. Harvard Business Review.
Published
2017-04-02
How to Cite
GULEI, Inna Aramovna et al. Conceptual Bases of Formation Client-Oriented Organizational Culture of the High School. Journal of Advanced Research in Law and Economics, [S.l.], v. 6, n. 3, p. 551-559, apr. 2017. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/928>. Date accessed: 15 oct. 2024.