The Role of Public Diplomacy in Dialogue with Foreign Public

  • Assemgul T. URAZAYEVA Institute of Diplomacy, Academy of Public Administration under the President of Kazakhstan, Nur-Sultan, Kazakhstan


At present, dialogue is the most effective form of interaction, which allows to form a positive public opinion and achieve the country's foreign policy interests abroad. The paper investigates the concept of public diplomacy, proposed by various authors as a special direction of the country's foreign policy. To determine the effectiveness of public diplomacy, practices of different countries are examined, namely Russia and China, which, through the use of public diplomacy, have created a dialogue with the foreign public, thereby promoting national interests and gaining loyalty of a foreign audience. This paper considers the international initiatives of Kazakhstan as elements of public diplomacy, allowing to position the country and increase its attractiveness in the international arena. Analyzing the experience of developing public diplomacy in other countries and considering the current tasks of Kazakhstan, the author offers recommendations on the effective implementation of public diplomacy as an additional opportunity to promote the foreign policy interests of Kazakhstan abroad. The implementation of the recommendations will allow Kazakhstan to effectively use public diplomacy for successful positioning of the country in the world community, as well as to establish dialogue with the foreign public, ensuring its loyalty to the country's current policy.



[1] Bobrov, A.N. 2016.The Potential of Creativity in Social Practices of the Russian Institute of Public Diplomacy. SFedU.
[2] Borishpolets, K.P. 2015. Public diplomacy in EEU region: Understanding the phenomenon and its development. MGIMO Review of International Relations 5(44):42–55.
[3] Cull, N.J. 2007. Lessons from the History of US Public Diplomacy. International Studies Association.
[4] Dolinsky, A. 2011.Discourse on public diplomacy. Analytical Prisms. Foreign Publications Reviews 1(25): 63–73.
[5] Dubiv, N., and Nelaeva, G. 2018. Foreign policy and public diplomacy: a variety of forms of interaction. World Economy and International Relations 62(2): 100–104.
[6] Kazakov, M.A., and Makarova, K.E. 2016. Public diplomacy and public examination: the main approaches and relationships. Bulletin of the Kemerovo State University. Series: Political, Sociological, and Economic Sciences 1: 5–9.
[7] Lebedeva, M.M. 2017.Public diplomacy: extinction or new horizons? In: Public diplomacy, 8–20. Aspekt Press.
[8] Lukin, A.V. 2012. Public Diplomacy. International Affairs 3: 69–87
[9] Miller, T. 2006. China becomes the world’s third largest donor of food.
[10] Mkrtumyan, M.G. 2016. Public diplomacy. Young Scientist 5: 576–578.
[11] Moore, M. 2011. The rise and rise of Mandarin – but how many people will end up speaking?
[12] Nye, J.S. Jr. 2008. Public diplomacy and soft power. The Annals of the American Academy of Political and Social Science. Public Diplomacy in a Changing World 74: 94–109.
[13] Official site of the A. Gorchakov Public Diplomacy Support Fund.
[14] Pamment, J. 2013. New Public Diplomacy in the 21st Century: A Comparative Study of Policy and Practice. Routledge.
[15] Perlez, J. 2006. China competes with the west in aid to its neighbors.
[16] Podberezkin, A.T. 2016. A new social resource in politics.
[17] Scott-Smith, G. 2009. Exchange programs and public diplomacy. In: N. Snow, Ph.M. Taylor, and L. Routledge (Eds.), Public Diplomacy, 75-101. Routledge.
[18] Shamugiya, I.Sh. 2017. The concept of ‘public diplomacy’ in the theory of international relations. Topical Issues of Contemporary International Relations10: 136–142.
[19] Snow, N., and Taylor, Ph. 2009. Routledge Handbook of Public Diplomacy. Routledge.
[20] The concept of foreign policy of Kazakhstan 2020-2030. 2020.
[21] The concept of foreign policy of the Russian Federation. 2008.
[22] The concept of foreign policy of the Russian Federation. 2016.'s%20foreign%20policy,ensure%20solid%20and%20equal%20security.
[23] The official website of Rossotrudnichestvo. 2020a.
[24] The official website of the MIA ‘Russia Today’. 2020b. https://xn--c1acbl2abdlkab1og.xn--p1ai/.
[25] The official website of the President of Kazakhstan.2020c.
[26] Tsvetkov, A.Yu. 2010. Public Diplomacy as a Resource of Foreign Policy: the Problem of Efficiency. SPbSU.
[27] Tuch, H. 1990.Communicating with the World: U.S. Public Diplomacy Overseas. Palgrave Macmillan.
[28] Van Ham, P. 2007. Power, Public Diplomacy and the Pax Americana. In: J. Melissen (Ed.), The New Public Diplomacy: Soft Power in International Relations, 47–66. Palgrave Macmillan.
[29] Vasilenko, I.A. 2015. The value of public diplomacy in the image policy of Russia. Power 2: 48–53.
[30] Velikaya, A. 2016. Public diplomacy as an instrument of international dialogue. International Life 2: 154–164.
[31] What is Public Diplomacy? The Edward R. Murrow Center of Public Diplomacy. 2020.
[32] Yuanyuan, L. 2010.The Image of China in the Perception of Russian Society. Russian State University for the Humanities.
[33] Zonova, T.V. 2014. Diplomacy: Models, Forms, Methods. Aspekt Press.
How to Cite
URAZAYEVA, Assemgul T.. The Role of Public Diplomacy in Dialogue with Foreign Public. Journal of Advanced Research in Law and Economics, [S.l.], v. 11, n. 4, p. 1433 – 1438, june 2020. ISSN 2068-696X. Available at: <>. Date accessed: 24 june 2024. doi: