Prospective Directions of e-Commerce Development
Despite the experience of the e-commerce development for several decades, this form of trade organization is still prospective and has high potential for its further development. E-commerce is undergoing some changes in the modern conditions, the most important of them being an increase in the share of orders with a decrease in the average check and the development of new forms of e-commerce. A comprehensive analysis of the development of e-commerce in the modern conditions is provided in the article, the main trends are identified, and the important role of integrated forms in the field of business organization in the digital environment, in particular, marketplaces, is demonstrated. The obtained results allowed to identify the main directions of the development of distance selling using digital technologies in the modern conditions.
 Chang, H.H., Lu, Y., and Lin, S.C. 2020. An elaboration likelihood model of consumer respond action to Facebook second-hand marketplace: Impulsiveness as a moderator. Information and Management 57(2): 103171. DOI:10.1016/j.im.2019.103171.
 Cui, Y., Mou, J., Cohen, J., Liu, Y., and Kurcz, K. 2020. Understanding consumer intentions toward cross-border m-commerce usage: A psychological distance and commitment-trust perspective. Electronic Commerce Research and Applications 39: 100920. DOI: 10.1016/j.elerap.2019.100920.
 Data Insight research agency. n.d. http://www.datainsight.ru/, (accessed April 24, 2020).
 Digilina, O.B., Teslenko, I.B., Abdullayev N.V. 2019. Prospects for digitalization of the Russian Economy. In Proceedings of the 2nd International Scientific Conference on New Industrialization: Global, National, Regional Dimension (SICNI 2018). Advances in Social Science, Education and Humanities Research, vol. 240, W. Striełkowski, J. Cheng (eds.), 45-49. Atlantis Press.
 Dragan, Ł., and Wróblewska, A. 2020. Content-based recommendations in an E-commerce platform. In Information Technology, Systems Research, and Computational Physics. ITSRCP 2018. Advances in Intelligent Systems and Computing, vol. 945, Kulczycki, J. Kacprzyk, L. Kóczy, R. Mesiar, R. Wisniewski (eds.), 252-263. Cham: Springer. DOI: 10.1007/978-3-030-18058-4_20.
 El Jurdi, H., and Houjeir, R. 2020. Cultural norms and the marketplace: Favor economies in the arab world. Journal of Consumer Marketing 37(2):226-235. DOI: 10.1108/JCM-05-2018-2681.
 Federal State Statistics Service of the Russian Federation. n.d. http://www.gks.ru/, (accessed April 21, 2020).
 Haddara, M., and Ye, X. 2020. Factors affecting consumer-to-consumer sales volume in e-commerce. In Proceedings of the Future Technologies Conference (FTC) 2019. FTC 2019. Advances in Intelligent Systems and Computing, vol. 1069, K. Arai, R. Bhatia, S. Kapoor (eds.), 631-643. Cham: Springer. DOI: 10.1007/978-3-030-32520-6_46.
 Hole, Y., Pawar, S., and Khedkar, E.B. 2019. Omni channel retailing: An opportunity and challenges in the in dian market. Journal of Physics: Conference Series 1362(1): 012121. DOI: 10.1088/1742-6596/1362/1/012121.
 Hossin, M.A., Sarker, M.N.I., Xiaohua, Y., and Frimpong, A.N.K. 2018. Development dimensions of E-commerce in Bangladesh: Scope, challenges and threat’. In Proceedings of the 2018 International Conference on Information Management and Management Sciences, Chengdu China, August 2018, 42-47. New York, NY, USA: Association for Computing Machinery. DOI: 10.1145/3277139.3277152.
 Ianenko, M., Stepanov, M., Ianenko, M., and Iliashenko, S. 2019. Peculiarities of product policy in the internet of things. IOP Conference Series: Materials Science and Engineering 497(1): 012119. DOI: 10.1088/1757-899X/497/1/012119.
 Ivanov, G., and Mayorova, E. 2014. Business reputation and trade efficiency. Economic Annals-XXI 1(1-2): 54-57.
 Jia, X. 2020. Decision-making of online channels under three power structures. Measurement and Control 53(3-4): 296-310. DOI: 10.1177/0020294019879172.
 Karashchuk, O., et al. 2019. Retail chains in Russia: some aspects of state regulation. Journal of Advanced Research in Law and Economics 10(8(46)): 1258-1265.
 Kolomyts, O.N., Vandrikova, O.V., and Solkina, V.D. 2019. Instrumenty i preimushchestva internet-marketinga v sfere elektronnoy kommertsii [Tools and benefits of the Internet marketing in e-commerce]. Azimuth of Scientific Research: Economics and Administration 8(4(29)): 208–210.
 Leoni, V. 2020. Stars vs lemons. Survival analysis of peer-to peer marketplaces: The case of Airbnb. Tourism Management 79: 104091. DOI: 10.1016/j.tourman.2020.104091.
 Lone, Q., et al. 2018. Using crowdsourcing marketplaces for network measurements: The case of spoofer. In Proceeding of 2nd Network Traffic Measurement and Analysis Conference (TMA 2018), 1–8. Washington DC, USA: IEEE. DOI: https://doi.org/10.23919/TMA.2018.8506499.
 Mamchueva, O. 2019. Oborot marketpleysa Beru prevysil 2 mlrd rubley v mesyats [Monthly turnover of the Beru marketplace exceeded RUB 2 bln per month]. Searchengines.ru. https://www.searchengines.ru/oborot-beru-2-mlrd.html.
 Mayorova, E. 2018a. Assessing the Corporate Social Responsibility of Retailers for Compliance with Consumer Expectations. Paper presented at the 32nd International Business Information Management Association Conference, November 15-16, 2018, in Seville, Spain, 1899-1904.
 Mayorova, E. 2018b. Changes in Prices for Staple Dairy Products in Russia. Paper presented at the 32nd International Business Information Management Association Conference, November 15-16, 2018, in Seville, Spain, 3796-3800.
 Mayorova, E.A., and Lapitskaya, N.V. 2016. Assessment of customers’ perception of social responsibility of trade business. International Journal of Economics and Financial Issues 6(2): 158-163.
 Migliore, M., Talamo, C., and Paganin, G. 2020. A virtual marketplace for waste valorization. In Strategies for Circular Economy and Cross-sectoral Exchanges for Sustainable Building Products. Springer Tracts in Civil Engineering, 135-158. Cham: Springer. DOI: 10.1007/978-3-030-30318-1_5.
 Morgan Stanley. n.d. https://www.digitalcommerce360.com/2019/07/29/the-growing-opportunities-for-foreign-brands-in-russian-ecommerce, (accessed February 12, 2020).
 Nguyen, K., Ghinita, G., Naveed, M., and Shahabi, C. 2019. A privacy-preserving, accountable and spam-resilient geo-marketplace. In Proceedings of the 27th ACM SIGSPATIAL International Conference on Advances in Geographic Information Systems, Chicago, IL, USA, November, 2019, F. Banaei-Kashani, G. Trajcevski, R. Hartmut Güting, L. Kulik, Sh. Newsam (eds.), 299-308. New York, NY, USA: Association for Computing Machinery. DOI: 10.1145/3347146.3359072.
 O’Sullivan, S.R., and Shankar, A. 2019. Rethinking marketplace culture: Play and the context of context. Marketing Theory 19(4): 509-531. DOI: 10.1177/1470593119839171.
 PWC Global Consumer Insights Survey. n.d. https://www.pwc.com/, (accessed April 21, 2020).
 Rahayu, S., Fitriani, L., Kurniawati, R., and Bustomi, Y. 2019. E-commerce based on the marketplace in efforts to sell agricultural products using xtreme programming approach. Journal of Physics: Conference Series 1402(6): 1-7.DOI: 10.1088/1742-6596/1402/6/066108
 Ramazanov, I.A., et al. 2018. Perception of price fluctuations in the context of consumption traditions and consumer expectations amid globalization of markets [Percepción de las fluctuaciones de preciosen el contexto del consumotradicional y las expectativas de los consumidoresen medio de la globalización de los mercados] Espacios 39(48): 33.
 Sfenrianto, O.I., Christiano, A., and Mulani, M.P. 2018. Impact of E-service on customer loyalty in marketplace in Indonesia. Journal of Theoretical and Applied Information Technology 96(20): 6795-6805.
 Statista. n.d. https://www.statista.com, (accessed April 21, 2020).
 Taeuscher, K. 2019. Uncertainty kills the long tail: Demand concentration in peer-to-peer marketplaces. Electronic Markets 29(4): 649-660. DOI: 10.1007/s12525-019-00339-w.
 Tallman, S., Luo, Y., and Buckley, P.J. 2018. Business models in global competition. Global Strategy Journal 8(4): 517-535. DOI:10.1002/gsj.1165.
 TASS. 2020. Torgovaya set ‘Diksi’ zapustila dostavku produktov [Dixy retail chain launches food delivery]. https://tass.ru/ekonomika/8372939//, (accessed May 04, 2020).
 Tat, H.H., et al. 2018. Online shopping convenience and repurchase intention of mudah.my. AIP Conference Proceedings 2044 (1): 020004. DOI:10.1063/1.5080057.
 Toleuuly, A., Yessengeldin, B., Jumabaeva, S., and Zhanseitov, A. 2019. Contemporary problems and prospects of e-commerce development in modern conditions. Espacios 40(7): 24.
 Wahyuni, N., Gunawan, A., and Rahmawati, A. 2019. Measurement of e-service quality from user perceptions using the IPA-kano integration model. IOP Conference Series: Materials Science and Engineering 673(1): 1-6.DOI:10.1088/1757-899X/673/1/012096.
 Wyman, D., Mothorpe, C., and McLeod, B. 2020. Airbnb and VRBO: The impact of short-term tourist rentals on residential property pricing. Current Issues in Tourism Jan 2020:1-12. DOI: 10.1080/13683500.2019.1711027.
 X5 Retail Group. 2020. Predvaritelnyye konsolidirovannyye operatsionnyye rezultaty X5 Retail Group po itogam 1 kv. 2020 [Preliminary consolidated operating results for X5 Retail Group, Q1 2020]. https://www.x5.ru/ru/PublishingImages/Pages/Media/News/Q1_2020_Trading_Update_RUS.pdf, (accessed May 04, 2020).
 Yunanto, R., and Paizal, G.A. 2019. E-commerce in online business. IOP Conference Series: Materials Science and Engineering 662(3): 1-8.DOI:10.1088/1757-899X/662/3/032006.
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.