Economic and Parametric Approach to the Creation and Functioning of the Advertising Project
Abstract
Today, development is an integral part of the life of any company, including advertising. A distinctive feature of project-oriented companies is that they implement development activities through projects and programs, as well as apply a project approach to the implementation of current production advertising activities. Speaking of advertising, one should not forget that in the event of advertising on computer networks has become commonplace. Network advertising is not inferior to television, radio, or newspaper. With us, advertising on the networks is a new thing. In this study, it is accepted that during the entire life cycle, the advertising company/business develops either along the path of progress or the path of regression (the second half of the life cycle). For example, for a multidisciplinary company, some advertising businesses, reducing the size of existing advertising businesses, restructuring, etc., i.e. measures of regressive nature, can be aimed at positive qualitative changes – for better adaptation to the market, for higher competitiveness due to faster response to changes in the environment and etc. Thus, the entire life cycle of the company is a process of development, which is provided in the form of a sequence of advertising projects and programs of development of advertising business. And today, many companies, including the advertising industry, can be identified as project-oriented.
References
[2] Bushuev, S.D., et al. 2010. Creative Technologists of Project and Program Management. Sammit–Kniga.
[3] Bushueva, N.S. 2007. Models and Methods of Proactive Management of Organizational Development Programs. Naukovy svіt.
[4] Bushuyev, S., and Wagner, F. 2014. IPMA Delta and IPMA Organizational Competence Baseline: New approaches in the field of project management maturity. International Journal of Managing Projects in Business 7(2): 302-310.
[5] Chernov, S., Gaida, A., Kharitonov, Y., and Koshkin, V. 2015. Project management of water supply systems reconstruction with decision support system using. Management of Complex Systems Development 22(1): 6-12.
[6] Chumachenko, I.V., and Dotsenko, N.V. 2011. Formation of the holistic value of innovative projects and programs. Eastern European Journal of Advanced Technologies 5(49): 14–16.
[7] Chymshyr, V.I. 2017. The Methodology of Project-Oriented Processes of Socio-Technical Systems. ONMU.
[8] Kononenko, I.V., and Protasov, I.V. 2010. A model for managing the content of projects and programs for the development of production and economic systems. Open Information and Computer Integrated Technologies 48: 211-226.
[9] Kramskiy, S.O., and Matolikov, D.P. 2018. Business technologies and processes of IT-project management on the platform of simulation. Management of Development of Complex Systems 35: 6-12.
[10] Kramskiy, S.O., et al. 2019. The Method of project team formation on the example of the ship’s crew. International Journal of Innovative Technology and Exploring Engineering 8(10): 521-526. DOI: 10.35940/ijitee.J8828.0881019.
[11] Managing Successful Project with PRINCE2. 2002. https://books.hse.gov.uk/bookstore.asp?FO=1356943&DI=349547.
[12] Molokanova, V.M. 2012. Research of project-oriented development on the basis of evolutionary theory of values. Project Management and Production Development: Collected Science 2(42): 11-17.
[13] Muravetskyi, S.A., and Kramskyі, S.O. 2016. Planning quality assurance processes in a large scale geographically spread hybrid software development project. Bulletin of the National Technical University ‘KhPI’. Series: Strategic Management, Portfolio, Program and Project Management 1(1173): 106-109.
[14] Nikolskyі, V.V., and Kramskyі, S.O. 2019. Conceptual basis of management by portfolio of projects and programs on the example of the mariтіme industry. Management of Development of Complex Systems 39: 25-31. dx.doi.org\10.6084/m9.figshare.11340635.
[15] P2M. 2008. A guidebook of Project & Program Management for Enterprise Innovation. https://www.pmaj.or.jp/.
[16] Pavlyuk, Y.N., and Kozlov, A.A. 2009. Effective Management of an Innovation Project. Nauka.
[17] Piterska, V.V., and Kramskiy, S.O. 2017. Problems concept and differences between project, program and portfolio management. Management of Development of Complex Systems 31: 6-12.
[18] Rach, V.A. 2004. Project activities in the context of globalization and the knowledge economy. Project Management and Development of Virology: Collection of Scientific Works 2(10): 55-62.
[19] Rodionov, V.V., and Suetina, T.A. 2002. Methodology of cost estimation of innovative project. Bulletin of KSTU named after A.N. Tupolev 4: 69-73.
[20] Rose, K.H. 2013. A Guide to the Project Management Body of Knowledge (PMBOK. Guide), 5th Edition. PMI, Inc. DOI: org/10.1002/pmj.21345
[21] Shakhov, A.B., and Peterskaya, V.M. 2017. Risk assessment in innovative projects by the method of reliable equivalents. Bulletin of the National Technical University ‘KPI’ 2: 35-40.
[22] Tanaka, H. 2013. A viable system model reinforced by meta program management. Procedia – Social and Behavioural Sciences Journal 74: 135-145.
[23] Tesla, Yu.M., and Latysheva, T.V. 2016. Development of conceptual bases of matrix management of portfolios of projects and programs. Eastern European Journal of Advanced Technologies 3(79): 12-18.
[24] Turner, J.R. 2007. Guide to Project-Oriented Management. Grebennikov Publishing House.
[25] Vaysman, V.A., Gogunsky, V.D., and Rudenko, S.V. 2005. Formation of the structures of organizational project management. Automation. Electrotechnical Complexes and Systems 2(16): 84-88.
[26] Zakharchenko, O.V., and Kramskyi, S.O. 2018. Project Management. Ecology.
[27] Zakharchenko, O.V., et al. 2019. Аnalysis of approaches to forming teams in project management on the example of marine ship crew. Financial and Credit Activity: Problems of Theory and Practice 4(31): 173-183. DOI: https://doi.org/10.18371/fcaptp.v4i31.190829.
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.