Media Holding Company as a System: Genesis, State and Prospects of Development

  • Boris Yakovlevich MISONZHNIKOV St. Petersburg State University, Saint Petersburg
  • Alla Nikolaevna TEPLYASHINA St. Petersburg State University, Saint Petersburg
  • Galina Sergeevna MELNIK St. Petersburg State University, Saint Petersburg
  • Natalia Anatolievna PAVLUSHKINA St. Petersburg State University, Saint Petersburg
  • Kamilla Renatovna NIGMATULLINA St. Petersburg State University, Saint Petersburg

Abstract

The work is aimed at revealing historical prerequisites and main trends of development of media holding companies as an objects system and as a method of media process organization. Various concepts and functioning schemes of media corporations have been analyzed and structural elements of media holding companies have been studied. Experience of leading international and Russian media concerns have also been analyzed. Dynamics of media complexes development is characterized by rapid expansion i.e. uptake of less powerful companies with more powerful and taking under control new territories. It has caused significant system errors. For example, great number of titles is concentrated in a few publishing houses, relatively small group of monopolists is extremely influential in production and distribution of media products. This group in fact dictates its rules for media market. The situation in Russia is even worse due to Federal Antimonopoly Service languid attempts, extremely high level of corruption and sophisticated system of lobbying of interests of a very small group of people close to the powers. The monopolization was made in the situation of catastrophically low level of media operation freedom, underdeveloped civil society, impoverishment of population and growing level of manipulation of the audience for the interests of an oligarchy clan.

References

[1] About the newspaper. 2015. RBC Daily.Retrieved from http://rbcdaily.ru/
[2] All catalogue of exhibitions. VecherneyeVremya, evening newspaper.Retrieved from http://www.ex-po.ru/cgi-bin/index.cgi?action=katalogi_list&services_in=15&vist_in=4426.
[3] Buribaev, A. 2006. Hard Sigh as Sky-Sign. Newsweek.
[4] Dolgosheeva, E., Fedorinova, Yu.,Yarosh, Yu. and Rozhkova, M. 2006. Usmanov to buy a button. Vedomosti. Retrieved March, 3 2015 from http://www.vedomosti.ru/newspaper/articles/2006/11/07/usmanov-kupit-knopku.
[5] Dolgosheeva, E., Lyauv, B. and Rozhkova, M. 2006. Kommersant with a secret. Vedomosti. Retrieved November, 26 2006 from http://www.vedomosti.ru/newspaper/articles/2006/11/27/kommersant-s-sekretom».
[6] Druzhinin, A. 2014. RBC joins business media under common brand. Sostav.ru. Retrieved from http://www.sostav.ru/publication/rbk-obedinil-delovye-smi-pod-edinym-brendom-12288.html .
[7] From the next week VecherneyeVremya issue will be stopped, today the last issue is coming out. 2008, December, 12. Saint Petersburg Business Guide. Retrieved from http://www.spbgid.ru/index.php?news=166909.
[8] Fundulis, Ch., Heininger, H. and Judanow, J. 1978. InternationaleMonopolie. p. 274. Berlin: Dietz Verlag Berlin.
[9] Hachmeister, L. and Rager, G. 2000. Werbeherrscht die Medien? Die 50 größtenMedienkonzerne der Welt (p. 9).München: C. H. Beck.
[10] Khiltunen, R. 1998, May 28. The birth of new giant. Sankt-PerterburgskiyeVedomosti.
[11] Khiltunen, R. 2001, July 25. Sanoma enters Europe. Sankt-PerterburgskiyeVedomosti.
[12] Korionov, V.G. 1974. The United States of America as it is. 200 years: possibilities, promises and reality (p. 34). Moscow: Politisdat.
[13] Nikonov, S. B. 2013. Information society in its function as an object of directed influence of noopolitics. World Applied Sciences Journal. 27 (Education, Law, Economics, Language and Communication) 13: 241-246.
[14] Panov, A. and Fedorinova, Yu. 2007. Who is buying Sberbank: AlisherUsmanov and other investors.Vedomosti.
[15] Pantserev, K. 2010. Countries of Sub-Saharan Africa on the way to global information society: problems and perspectives (p. 91). Saint-Petersburg: SPSU.
[16] Raibmam, N. 2012. Publishing house Kommersant stopped issuing magazine СitizenK for commercial reasons. Vedomosti.Retrieved from http://www.vedomosti.ru/business/articles/2012/06/19/id_kommersant_zakryl_zhurnal_sitizenk_po_kommercheskim
[17] Report «Russian Periodicals. State, trends and development perspectives». 2013. Retrieved from www.fapmc.ru
[18] Rozhkova, M. and Fedorinova, Yu. 2006. Usmanov helped MountGibson. Vedomosti. Retrieved March, 07 2015 from http://www.vedomosti.ru/newspaper/articles/2006/11/29/usmanov-pomog-mount-gibson.
[19] Rykovtseva, E. 2012. Media-magnate No 1: What and for whose benefit owns Yuri Kovalchuk, whose media reaches each Russian family. NovayaGazeta.
[20] Sauer, D. 2005. «We were offered fair price». Isvestia.
[21] Shein, M. and Kravchenko, E. 2006, September 17. RusBusinessConsulting. Brokerkreditservis.Retrieved from http://bcs-express.ru/show_res_ru.asp?id=4690.
[22] Sorokin, P.A. 2006. Social and cultural dynamics. Moscow, Astrel.
[23] Stepin, V.S. 2009. Classics, non-classics and post-non-classics: criteria for distinguishing. In Post-non-classics: philosophy, science, culture. Saint-Petersburg, Publishing House Mir. Retrieved from http://iph.ras.ru/uplfile/root/stepin/klassika,_neklassika,_iostneklassika.pdf.
[24] What is under control of whom. 2007. Argumentyi Facty, 17.
Published
2016-12-05
How to Cite
MISONZHNIKOV, Boris Yakovlevich et al. Media Holding Company as a System: Genesis, State and Prospects of Development. Journal of Advanced Research in Law and Economics, [S.l.], v. 6, n. 2, p. 328-337, dec. 2016. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/485>. Date accessed: 01 may 2024.
Section
Journal of Advanced Research in Law and Economics

Keywords

media holding company, media, system, media monopolization