Guidelines for Enhancing the Effective Management of Hotel Enterprises

  • Marina Viktorovna KOBYAK National Research Nuclear University ‘MEPhI (Moscow Engineering Physics Institute), Moscow
  • Mikhail Yurevich LAYKO Plekhanov Russian University of Economics, Moscow

Abstract

The article deals with the guidelines for enhancing the effective management of hotel enterprises The author suggested methodological approaches to assessing the competitiveness of hotel enterprises’ services, the choice of strategic development alternatives based on the analysis of the competitive position of a hotel enterprise in the hospitality industry, as well as the method of forming a rational pricing policy of a hotel enterprise based on the classifier of the hotel services market.

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Published
2016-11-24
How to Cite
KOBYAK, Marina Viktorovna; LAYKO, Mikhail Yurevich. Guidelines for Enhancing the Effective Management of Hotel Enterprises. Journal of Advanced Research in Law and Economics, [S.l.], v. 6, n. 1, p. 104-111, nov. 2016. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/440>. Date accessed: 14 apr. 2024.
Section
Journal of Advanced Research in Law and Economics

Keywords

efficiency; management; hotel; methods; competitiveness; service; pricing policy; market of hotel services