Intellectual Property Rights in Supporting Entrepreneurship in Indonesia Micro Small Medium Enterprises Scale
Abstract
The aims of this study to understand the strategy of comparing MSMEs products in order to have legal awareness and competitive awareness and strategies to increase the competitiveness of MSMEs by raising local wisdom. This type of research is empirical normative using the juridical approach (statute approach) and sociological approach (sociologische approach) examining positive law and its applicability in the field related to the gap ‘das-sein’ (the existing conditions) and ‘das-sollen’ (the expected conditions), to provide legal solutions to the gap. This study uses literature data supported by observations, questionnaires and interviews with MSMEs business actors. Based on the results of the study it can be concluded: (1) how to provide branding to MSMEs products to have legal awareness and competitive awareness can be done by empowering MSMEs producers to be able to promote and protect themselves well, balanced by the active role of the government and caring parties, in a modern way of utilizing social media and e commerce, and the right marketing strategy; (2) increasing the competitiveness of MSMEs by elevating local wisdom requires legal awareness and competitive awareness from the producers themselves, entrepreneurial spirit to be more innovative and links to cooperation in management including product marketing management.
References
[2] Alyas, Rakib, M. Strategi Pengembangan Usaha Mikro, Kecil dan Menengah dalam Penguatan Ekonomi Kerakyatan (Studi Kasus pada Usaha Roti Maros di Kabupaten Maros). Sosiohumaniora, Volume 19 No. 2 Juli 2017: 114 – 120. jurnal.unpad.ac.id/sosiohumaniora/article/download/12249/pd. (accessed May 3, 2018).
[3] Amir, M.T. 2016, Corporate Entrepreneurship and Innovation: Melejitkan Semangat Entrepreneurship di Organisasi, Cetakan pertama, Jakarta: Kencana.
[4] Anggraeni, F.D., Hardjanto, I, Hayat, A. 2017. The Development of Micro, Small and Medium Enterprises through the Facility of External and Potential Internal (Case Study in Business Group ‘Emping Jagung’ in Pandanwangi Village-Blimbing Malang District). Jurnal Rechtsvinding. Volume 6, Nomor 3, Desember. https://media.neliti.com/media/publications/75851-ID-pengembangan-usaha-mikro-kecil-dan-menen.pdf (accessed May 3, 2018).
[5] Aplin, T., Davis, J. 2013. Intellectual Property Law, Text, Cases and Materials, Second Edition. Uited Kingdom: Oxford University Press.
[6] Busro, M. 2018. Teori-teori Manajemen Sumber Daya Manusia, Jakarta: Prenada Media.
[7] Daniah. Kearifan Lokal (local wisdom) sebagai Basis Pendidikan Karakter. https://jurnal.ar-raniry.ac.id/index.php/Pionir/article/view/ (accessed May 3, 2018).
[8] Deschamps, J.P., Nelson, B. 2014. Innovation Governance: How Top Management Organizes and Mobilizes for Innovation, Cornwall: Jossey-Bass.
[9] Dornis, T.W. 2017. Trademark And Unfair Competition Conflicts, Historical-Comparative, Doctrinal, And Economic Perspective, United Kingdom: Cambridge.
[10] Endah, P.E. 2013. Pengaruh Kepribadian Dan Lingkungan Terhadap Intensi Berwirausaha Pada Usia Dewasa Awal. Jurnal Inovasidan Kewirausahaan. Vol 2 No 1 Januari, 1-8. id.portalgaruda.org/index.php? (accessed May 6, 2018).
[11] Enggawati, N., et.al. 2017. Metode Eksperimen untuk Meningkatkan Hasil Belajar dan Jiwa Kewirausahaan Siswa Sekolah Dasar. Paedagodia, Jurnal Penelitian Pendidikan. Vol. 2 No. 2 Agustus. http://jurnal.uns.ac.id/paedagogia (accessed May 6, 2018).
[12] Hamali, A.Y. 2016, Pemahaman Strategi Bisnis Dan Kewirausahaan. Edisi Pertama, Jakarta: Prenamedia Group.
[13] http://tribiznetwork.com/profiles/blogs/pentingnya-hak-kekayaan-intelektual-dalam-dunia-wirausaha (accessed April 26, 2018).
[14] http://tribiznetwork.com/profiles/blogs/pentingnya-hak-kekayaan-intelektual-dalam-dunia-wirausaha (accessed April 29, 2018).
[15] https://databoks.katadata.co.id/datapublish/2018/02/01/10-sektor-dengan-nilai-investasi-domestik-tertinggi-di-indonesia (accessed April 30, 2017).
[16] https://media.neliti.com/media/publications/75851-ID-pengembangan-usaha-mikro-kecil-dan-menen.pdf (accessed May 3, 2018).
[17] Hudson, A. 2018. Understanding Company Law, New York: Routledge.
[18] Hylton, K.N. 2017, Antitrust and Intellectual Property: A Brief Introduction. dalam buku The Cambridge Handbook of Antitrust, Intellectual, Property, and High Tech, New York: Cambridge University Press.
[19] Jened, R. 2016. Teori dan Kebijakan Hukum Investasi Langsung (Direct Investmen). Edisi Pertama, Jakarta: PT Fajar Interpratama Mandiri dan Kencana.
[20] Kompas. 2018. Investasi di Indonesia capai Rp. 1853 triliun. https://ekonomi.kompas.com/read/2018/04/30/142135526/kuartal-i-2018-investasi-di-indonesia-capai-rp-1853-triliun. (accessed April 30, 2017).
[21] Leland, K.T. 2016. The Brand Mapping Strategy: Design, Build, and Accelerate your bran, Irvinr: Entrepreneur Press.
[22] Nugroho, S.A. 2014. Hukum Persaingan Usaha di Indonesia Dalam Teori dan Praktik serta Penerapan Hukumya, Jakarta: Kencana.
[23] Kotler, P., and Keller, K.L. 2016. Marketing Management, Edinburgh Gate England: Pearson Education Limited.
[24] Purwaningsih, E., et.al. 2018. UMKM Aspek Hukum dan Manajemen Pemasaran produk, Malang: Empat Dua.
[25] Purwaningsih, E., et.al. 2016. Potensi dan Strategi Pengembangan Obat/Jamu Tradisional Menuju Industri Obat Herbal Di Jawa Tengah Dan Jawa Timur). Report of MP3EI researach project. Jakarta: Kemenristekdikti.
[26] Putera, A.D. Kuartal I 2018, Investasi di Indonesia Capai Rp 185,3. Triliun. https://ekonomi.kompas.com/read/2018/04/30/142135526/kuartal-i-2018-investasi-di-indonesia-capai-rp-1853-triliun (accessed April 30, 2017).
[27] Rachmat, M. 2012. Entrepreneur Sebagai Pilihan Karir Mahasiswi Maluku Utara: Peran Efikasi Diri Dan Kepribadian. Jurnal Inovasidan Kewirausahaan. Vol. 1 No. 3 September. id.portalgaruda.org/index.php? Diakses tanggal 6 Mei 2018
[28] Saragih, R. 2017. Membangun Usaha Kreatif, Inovatif Dan Bermanfaat Melalui Penerapan Kewirausahaan Sosial. Jurnal Kewirausahaan. Vol. 3 No. 2 Desember 2017. Hal 26-34. http://jklmii.org. (accessed May 6, 2018).
[29] Sjåfjell, B., Richardson, B.J. 2015, Company Law and Sustainability Legal Barriers and Opportunity, Cambridge: Cambridge University Press.
[30] Sony, M. 2013.Transformasi Pembelajaran Berbasis An Entrepreneurial Learning Dalam Meningkatkan Jiwa Wirausaha Mahasiswa Untuk Mengatasi Pengangguran Intelektual. Jurnal Inovasidan Kewirausahaan. Vol. 2 No. 1 Januari, 42-50: id.portalgaruda.org/index.php? (accessed May 6, 2018).
[31] Stokes, S. 2014, Digital Copyright Law and Practice, Ed. IV, Oxford: Hart Publishing.
[32] Suci, Y.R., Perkembangan UMKM (Usaha Mikro Kecil dan Menengah) di Indonesia. Jurnal Cano Economos http://e-journal.upp.ac.id/index.php/Cano/article/view/1239. 2018 Vol 6, No 1 (2017) (accessed May 3, 2018).
[33] Suryana, Y., Bayu, K. 2015, Kewirausahaan Pendekatan Karakteristik Wirausahawan Sukses, Edisi II, Cetakan V. Jakarta: Kencana.
[34] Taufik, A.I. Evaluasi Regulasi Dalam Menciptakan Kemudahan Berusaha Bagi UMKM (Evaluation of Regulations to Realize Ease of Doing Business for MSMEs). Jurnal Arrainiry. https://jurnal.ar-raniry.ac.id/index.php/Pionir/article/view/1391 (accessed May 3, 2018).
The Copyright Transfer Form to ASERS Publishing (The Publisher)
This form refers to the manuscript, which an author(s) was accepted for publication and was signed by all the authors.
The undersigned Author(s) of the above-mentioned Paper here transfer any and all copyright-rights in and to The Paper to The Publisher. The Author(s) warrants that The Paper is based on their original work and that the undersigned has the power and authority to make and execute this assignment. It is the author's responsibility to obtain written permission to quote material that has been previously published in any form. The Publisher recognizes the retained rights noted below and grants to the above authors and employers for whom the work performed royalty-free permission to reuse their materials below. Authors may reuse all or portions of the above Paper in other works, excepting the publication of the paper in the same form. Authors may reproduce or authorize others to reproduce the above Paper for the Author's personal use or for internal company use, provided that the source and The Publisher copyright notice are mentioned, that the copies are not used in any way that implies The Publisher endorsement of a product or service of an employer, and that the copies are not offered for sale as such. Authors are permitted to grant third party requests for reprinting, republishing or other types of reuse. The Authors may make limited distribution of all or portions of the above Paper prior to publication if they inform The Publisher of the nature and extent of such limited distribution prior there to. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in The Paper. This agreement becomes null and void if and only if the above paper is not accepted and published by The Publisher, or is with drawn by the author(s) before acceptance by the Publisher.