Scientific and Methodical Approach to Determining the Competitiveness and Economic Independence of Pharmacy Organizations

  • Klara D. SHERTAYEVA Department of Organization and Management of Pharmaceutical Business South Kazakhstan Medical Academy, Shymkent, Kazakhstan
  • Gulnara I. UTEGENOVA Department of Organization and Management of Pharmaceutical Business South Kazakhstan Medical Academy, Shymkent, Kazakhstan
  • Olga V. BLINOVA Department of Organization and Management of Pharmaceutical Business South Kazakhstan Medical Academy, Shymkent, Kazakhstan
  • Galiya G. UMURZAKHOVA Department of Organization and Management of Pharmaceutical Business South Kazakhstan Medical Academy, Shymkent, Kazakhstan
  • Rauan Y. BOTABAYEVA Department of Organization and Management of Pharmaceutical Business South Kazakhstan Medical Academy, Shymkent, Kazakhstan
  • Elmira A. SERIKBAYEVA Department of Organization Management, Economic of Pharmaceutical Business and Clinical Pharmacy Kazakh National Medical University, Almaty, Kazakhstan

Abstract

Economic factors, growing competition among pharmaceutical organizations, orienting the activities to the final result have a great influence on the development of pharmaceutical markets. In this regard, the study of the market situation, competitors and the main factors of competitiveness is relevant. Solving the problem of increasing competitiveness is inextricably linked with its assessment. The purpose of the study is to identify indicators of the competitiveness of pharmacy organizations based on a marketing audit. In the process of research, the main economic and social indicators of the competitiveness of pharmacies have been established, aimed at improving the quality of drug service, increasing turnover and maximizing profits.

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Published
2019-12-09
How to Cite
SHERTAYEVA, Klara D. et al. Scientific and Methodical Approach to Determining the Competitiveness and Economic Independence of Pharmacy Organizations. Journal of Advanced Research in Law and Economics, [S.l.], v. 9, n. 8, p. 2811-2819, dec. 2019. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/4147>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.14505//jarle.v9.8(38).30.