Developing Internet Banking within the Context of Building A Bank’s Competitive Advantage

  • Nazgul KHAMITKHAN Financial Academy, Kazakhstan
  • Eric BAKHYT University of International Business, Almaty, Kazakhstan
  • Alma KARSHALOVA Narxoz University, Almaty, Kazakhstan

Abstract

This paper examines existing theoretical approaches to determining the essence of the concept of Internet banking as a banking service. The authors have conducted an analysis of the concept of Internet banking through the lens of its major characteristics in accordance with various approaches.


The paper summarizes the scholarly/theoretical foundations of the effect of Internet banking on banks’ competitiveness; identifies some of the key trends in the development and areas for the implementation of the system of serving Internet banking clients; determines the methodological characteristics of reflecting the effect of Internet banking on banks’ competitiveness in putting together bank rankings; identifies some of the latest global trends in the market for Internet banking which are opening up new vistas of opportunity for its further development.

References

[1] Cronin, M.J. 1998. Banking and finance on the Internet. New York: John Wiley & Sons.
[2] DeYoung, R. 2005. The performance of Internet-based business models: Evidence from the banking industry. The Journal of Business, 78(3), 893–947.
[3] Furst, K., Lang, W.W., Nolle, D.E. 2000. Internet banking: Developments and prospects (Office of the Comptroller of the Currency Economic and Policy Analysis Working Paper № 2000-9). https://ssrn.com/abstract=1988503.
[4] Laukkanen, T. 2016. Consumer adoption versus rejection decisions in seemingly similar service innovations: The case of the Internet and mobile banking. Journal of Business Research, 69(7), 2432–2439.
[5] Morishita, S. 2016. Managing omotenashi in onsen ryokans: A case study of Kurokawa Onsen in Kyushu, Japan. Journal of Global Tourism Research, 1(2), 157–160.
[6] Rudakova, O.S. 2009. Bankovskie elektronnye uslugi: Uchebnoe posobie [Banking electronic services: A study guide]. Moscow: Vuzovskii Uchebnik.
[7] Tedeev, A.A. 2005. Elektronnye bankovskie uslugi: Uchebnoe posobie [Electronic banking services: A study guide]. Moscow: Eksmo.
[8] The Global Mobile Report: comScore’s cross-market comparison of mobile trends and behaviours. http://www.communicationstoday.co.in/images/reports/20170912-The-Global-Mobile-Report-FINAL-ENG-WL.pdf.
[9] Tunay, K.B., Tunay, N., Akhisar, I. 2015. Interaction between Internet banking and bank performance: The case of Europe. Procedia – Social and Behavioral Sciences, 195, 363–368.
[10] Vasil'eva, I.A. 2015. Aktual'nye tendentsii razvitiya sistem internet-bankinga [Relevant trends in the development of Internet banking systems]. Ekonomika i Sovremennyi Menedzhment: Teoriya i Praktika, 46, 6–12.
Published
2018-06-30
How to Cite
KHAMITKHAN, Nazgul; BAKHYT, Eric; KARSHALOVA, Alma. Developing Internet Banking within the Context of Building A Bank’s Competitive Advantage. Journal of Advanced Research in Law and Economics, [S.l.], v. 9, n. 4, p. 1286-1291, june 2018. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/2807>. Date accessed: 25 feb. 2024. doi: https://doi.org/10.14505//jarle.v9.4(34).14.