Advertisement in the EAEU Countries: Law Harmonization Issues

  • Andrei Y. DORSKI Saint Petersburg State University, Saint Petersburg, Russia
  • Evgeniya M. PAVLENKO The Russian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russia
  • Nataliya S. SHUTIKOVA Moscow City Teacher Training University, Moscow, Russia
  • Svetlana G. ZUBANOVA Moscow Aviation Institute (National Research University), Moscow, Russia
  • Dmitriy А. PASHENTSEV The Institute of Legislation and Comparative Law under the Government of the Russian Federation, Moscow, Russia


The rapprochement of economic laws, set forth in the Treaty on the Eurasian Economic Union (EAEU), provides for the unitary standards of disseminating economic information. In the mid-1990s, Russia became a model in regulating advertising activities for the majority of the FSU (Former Soviet Union) republics. Nevertheless, the article presents substantial differences in advertisement understanding in the EAEU that can slow down the turnover expansion. It is demonstrated that even the same words can have different meaning. The paper analyzes the drawbacks in different approaches. In particular, it concludes that lawmakers do not pay enough attention to the regulation of advertisement in the new communication media. The author outlines some opportunities to eliminate the drawbacks in the process of bringing together the laws.


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How to Cite
DORSKI, Andrei Y. et al. Advertisement in the EAEU Countries: Law Harmonization Issues. Journal of Advanced Research in Law and Economics, [S.l.], v. 8, n. 7, p. 2112-2120, dec. 2017. ISSN 2068-696X. Available at: <>. Date accessed: 17 may 2024. doi: