Agrimarketing System Development within the Frame of the EAEU Development and the Model of its Improvement

  • Dina RAZAKOVA Narxoz University, Kazakhstan

Abstract

This article is concerned with examination of the topical problems of agrimarketing system improvement and the formation of a new paradigm within the frame of the Eurasian Economic Union (EAEU)’s development. In the process of the study the theoretical basis of the agrimarketing system was analyzed in details and the marketing intricacies and peculiarities of agrifood businesses’ were defined. Special attention was paid to the distinguishing characteristics of agrimarketing in the EAEU, which were examined on the macro-, meso-, and micro levels. The model type of agricultural industrial policy (AIP) EAEU marketing system was suggested, its core and constituent composition was specified. Practical recommendations concerning the creation of the EAEU’s agrimarketing system were developed.

References

[1] Amiama, C., Pereira, J.M., Castro, A., and Bueno, J. 2015. Modelling corn silage harvest logistics for a cost optimization approach. Computers and electronics in agriculture, 118: 56-65.
[2] Branson, R. E., and Norvell, D. G. 1983. Introduction to agricultural marketing. McGraw-Hill. New York.
[3] Candau, F., and Dienesch, E. 2015. Spatial distribution of skills and regional tradeintegration. The Annals of regional science, 2(54): 451-488.
[4] Gangalo, E. 2015. Instruments of state regulation in agrarian economy. Kant, 4(17): 85-87.
[5] Grigor'ev, L. 2015. The Eurasian Economic Union is in the search of a common strategy in the agrarian complex development. Russian Business Newspaper Nо.1010 (31) of 11 August 2015. Available at: https://rg.ru/gazeta/biznes/2015/08/11.html
[6] Hayden, J., and Buck, D. 2012. Doing community supported agriculture: Tactile space, affect and effects of membership. Geoforum: journal of physical, human and regional geosciences, 43(2): 332-341.
[7] Irishev, B., and Kovalev, M. 2015. The starting point of the EAEU. Belaruskaya dumka, 1: 56-65.
[8] Ivanova, V.N., and Seregin, S.N. 2015. Growth of agricultural sector of the EEU – an imperative of solution of the food security problem. Sakharnaya svekla, 9: 2-7.
[9] Kohls, R.L., and Uhl, J.N. 1990. Marketing of agricultural products. Macmillan. New York.
[10] Medarac, H., Vignali, G., and Vignali, C. 2016. Improving relations between business strategy and marketing tactics. International journal of business and globalization, 16(1): 50-65.
[11] Nemykin, D.N., and Tarasova, K.V. 2014. Information support of the process of making marketing decisions. Economy and business, 12-2(53-2): 963-966.
[12] Norwood, F. B., and Lusk, J. L. 2007. Agricultural marketing and price analysis. Prentice Hall. Harlow.
[13] Rao, K.R.M., and Saiprasad, I. 2013. Marketing of agriculture products. Oxford Book Co. Jaipur.
[14] Sharapova, V.M. 2015. Seven notes of agrimarketing. Izvestiya Mezhdunarodnoi akademii agrarnogo obrazovaniya S25: 386-391.
[15] Sukhanova, I. F., and Lyavina, M. Y. 2015. Stages of the formation of the common agrarian market of customs union countries. Scientific Review, 3: 176-183.
[16] The EAEU’s prosperity depends on the ability to adapt to modern realities. 2015. ARKA News Agency. Available at: http://www.arka.am/ru/news/analytics/protsvetanie_eaes_zavisit_ot_umeniya_adaptirovatsya_k_segodnyashnim_realiyam/
[17] The Eurasian Economic Comision. 2013. Agroindustrial policy of the Eurasian Economic Union. Available at: http://www.eurasiancommission.org/ru/Documents/APK-rus_n.pdf
[18] The importance of trade to U.S. agriculture. 2015. Hearing before the Committee on Agriculture, House of Representatives, one Hundred Fourteenth Congress, first session. Available at: https://www.gpo.gov/fdsys/pkg/CHRG-114hhrg93964/pdf/CHRG-114hhrg93964.pdf
[19] Uzun, V. 2015. Formation and regulation of common agrarian market in Europe-Asia economic union. APK: Economics, Management, 3: 12-25.
[20] Voronov, A.A., Gluhih, L.V., and Rodin, D.Y. 2015. Methodological issues of realization of competitive advantages of conducting agricultural business within the framework of the creation of the marketing komplemen-packing strategy. Journal of international scientific researches, 3(24): 8-15.
[21] Yang, F. 2011. Research on the Application Integration Model for the Agricultural Enterprise of Integrative Production and Marketing.Fifth International Conference on Research and Practical Issues of Enterprise Information Systems. Aalborg, 682-895.
Published
2017-12-01
How to Cite
RAZAKOVA, Dina. Agrimarketing System Development within the Frame of the EAEU Development and the Model of its Improvement. Journal of Advanced Research in Law and Economics, [S.l.], v. 8, n. 4(26), p. 1276-1294, dec. 2017. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/1534>. Date accessed: 23 jan. 2018. doi: https://doi.org/10.14505//jarle.v8.4(26).26.