Methodological Basis for the Strategic Analysis of Development of International Hotel Chains in Russia

  • Natalia A. ZAITSEVA Plekhanov Russian University of Economics, Moscow
  • Anna A. LARIONOVA The Kosygin State University of Russia, Moscow
  • Olga V. SKROBOTOVA Bunin Yelets State University, Yelets, Lipetsk Region
  • Raisa M. IVANOVA Bunin Yelets State University, Yelets, Lipetsk Region
  • Oksana I. RADINA Don State Technical University (DSTU), Rostov-on-don

Abstract

The relevance of the research questions a strategic review of the development of international hotel chains in Russia is caused by the necessity of objective evaluation of complex, dynamic environment of the hospitality business and the identification of opportunities and threats that must be considered when making strategic decisions. The authors, for the analysis of the current situation and trends of international hotel chains’ development in Russia, used the expert assessment, methods of economic-statistical analysis. On the basis of utilization of theoretic-empirical methods and methods of modeling the model of the sequence and interrelation of basic elements of the strategic analysis of the international hotel networks’ development was worked out. In the article, the analysis of the directions of a strategic development of the international hotel networks in Russia, which allowed determining success factors of development of hotel network, is carried out. The authors suggest a model of the sequence and relationships of major elements of strategic analysis for the development of international hotel chains, which includes the study of state and prospects of development of hotel business in Russian regions, analysis of the position of the international hotel chain in a competitive environment, analysis of the operational efficiency of the company activities, the study of directions of strategic development of international hotel chains in Russia. The application of the recommendations proposed by the authors will enhance the effectiveness of the development strategy of international hotel chains in Russia through improving procedures of strategic analysis.

References

[1] A Study by Cushman & Wakefield. Moscow hotels have completed annual budget for the first time in 2013. 2017. hotelier.pro/news/item/2283-cw. Date of the application 23.02.2017.
[2] Bavik, A. 2016. Developing a new hospitality industry organizational culture scale. International Journal of Hospitality Management 58: 44-55.
[3] Chandler, A.D. 1962. Strategy and structure: Chapters in the history of American enterprise. Cambridge. 5.
[4] Claver-Cortés, E., Molina-Azorín, J. F., and Pereira-Moliner, J. 2006. Strategic groups in the hospitality industry: Intergroup and intragroup performance differences in Alicante, Spain. Tourism Management, 27(6):1101-1116.
[5] Elbanna, S. 2016. Managers' autonomy, strategic control, organizational politics and strategic planning effectiveness: An empirical investigation into missing links in the hotel sector. Tourism Management, 52: 210-220.
[6] Gompert, C. D., Davis, P. K., and Johnson, S. E.2008. Analysis of Strategy and Strategies of Analysis. Santa Monica: RAND Corporation 98.
[7] Goryainov, K. 2017. Promotion of Moscow in the common interest Available at: http://hotelier.pro/index.php?option=com_k2&view=item&id=2372:goryainov&Itemid=396. Date of the application 22.02.2017.
[8] International hotel chain in Russia, the CIS and Georgia. The analysis of global trends in the hospitality industry and their relevance for Russia.(2016. KPMG International. Available at: http://ru.investinrussia.com/data/files/S_Hotel_1r.pdf. Date of the application 20.02.2017.
[9] Kuleshova, I. B. 2004. Strategic analysis of the development of enterprises in a competitive environment: Dis. kand. Ekon. Nauk. Moscow. 230.
[10] Langvinienė, N., and Daunoravičiūtė, I. 2015. Factors Influencing the Success of Business Model in the Hospitality Service Industry. Procedia - Social and Behavioral Sciences, 213: 902-910.
[11] Market overview of quality hotels in and around Moscow for the 2016 JLL .2017. Available at: http://www.jll.ru/russia/ru Date of the application 20.02.2017.
[12] Mayorova, E.A., and Lapitskaya, N.V. 2016. Assessment of customers’ perception of social responsibility of trade business. International Journal of Economics and Financial Issues, 6(2): 158-163.
[13] Okumus, F. 2002. Can hospitality researchers contribute to the strategic management literature? International Journal of Hospitality Management, 21(2): 105-110.
[14] Okumus, F., Altinay, L., and Chathoth, P. 2010 Strategic Management for Hospitality and Tourism. Chapter 2 - Strategic Management in Hospitality and Tourism. Butterworth-Heinemann is an imprint of Elsevier Ltd: 19-38.
[15] Papulova, Z., and Gazova, A. 2016 Role of Strategic Analysis in Strategic Decision-Making. Procedia Economics and Finance, 39: 571-579.
[16] Phillips, P., and Moutinho, L. 2014. Critical review of strategic planning research in hospitality and tourism. Annals of Tourism Research, 48: 96-120.
[17] Podolinsky, I. A., and Biankin, M. V. 2005. Strategic planning. Training manual. Ulan-Ude: publishing house of vsgtu. 55
[18] Prudsky, V. G., and Magdanov, P. V. 2009. The Concept of strategic analysis. Herald PSU. Series: Economics. 1: 51.
[19] Rosstat. 2016. From of ‘Federal state statistics service’ http://www.gks.ru/dbscripts/cbsd/DBInet.cgi. Date of the application: 28.09.2016.
[20] Shurkina, E. Y., et al. 2015. Designing a Model of Interaction of Economic Resources in the Quantization Conditions of Economic Area. Mediterranean Journal of Social Sciences, 6(2S3): 129-135.
[21] Turner, M. J., Way, S.A., Hodari, D. and Witteman, W. 2017. Hotel property performance: The role of strategic management accounting. International Journal of Hospitality Management, 63: 33-43.
[22] Vinogradova, M. V.2012. Instruments of management of regional tourist complex. Service in Russia and abroad, 6 (33): 79-88.
[23] World Tourism Barometer UNWTO 2017. Available at: http://mkt.unwto.org/ru/barometer. Date of the application 15.02.2017.
[24] Zaitseva, N.A. et al. 2015. Methodological Aspects of the Financial Justification of Development Strategies of Hotel Industry Enterprises. IEJME — Mathematics Education, 7: 2559-2570.
[25] Zaitseva, N.A. et al. 2016 Assessment of the Impact of Globalization on the Introduction of Innovative Technology Companies in the Hospitality Industry. International Journal of Environmental & Science Education, 14: 7176-7185.
Published
2017-08-21
How to Cite
ZAITSEVA, Natalia A. et al. Methodological Basis for the Strategic Analysis of Development of International Hotel Chains in Russia. Journal of Advanced Research in Law and Economics, [S.l.], v. 8, n. 2, p. 689 - 696, aug. 2017. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/1349>. Date accessed: 20 apr. 2024.