Information Portal of the Diversified Structure of High-Tech Business as a Complex Object of Copyright in the Virtual Space

  • Gjusel I. GUMEROVA Foundation of infrastructure and educational programs (RUSNANO), Moscow, Russia
  • Elmira Sh. SHAIMIEVA Kazan Innovative University named after V.G.Timiryasov (IEML), Kazan, Russia

Abstract

In this study are generated: methodological support of management of high-tech business (conceptual framework, the classification of enterprises), methodological support of the information portal as an object of management of enterprises of high-tech businesses. The paper examines the institutional provisions of the information portal as part of a multimedia product as a complex object of copyright; formed the definition of ‘information portal’ as part of a multimedia product, its characteristics in conjunction with the virtual property in the broad, narrow sense; the structure of the information portal highlighting the mandatory and optional parts; conducted case studies of seven portals of foreign and Russian enterprises of high-tech business, which as a diversified structures operating in high,- middle-tech kind of economic activities, and also in the field of knowledge-intensive services; carried out diagnostics of the official website of the company at the twenty-one criteria in a mandatory, additional parts of an information portal; developed the site of a diversified structure with the using of tools of strategic management (strategic management areas, product portfolio). The empirical base of the research are the official sites of the diversified high-tech business structures of Germany, Russia, USA. The study extended and confirmed the hypothesis about the activity, product portfolio diversified structures of high-tech business. As a result the study developed the concept of ‘enterprise high-tech business’ based on rankings of Thomson Reuters (USA) and ‘TekhUspekh’ (Russia); developed the concept of the 'information portal of the enterprise high-tech business’ as part of a multimedia product as a complex object of copyright; the structure of the information portal of the enterprise of high-tech business as the object of its management in the virtual space; developed recommendations to management of the JCS ‘Zawod Elecon’ (Kazan, Russia) in the field of information portal.

References

[1] Aranguren, M.., and Larrea, M. 2011. Regional Innovation Policy Processes: Linking Learning to Action, Journal of the Knowledge Economy, 2(4): 569-585. DOI: 10.1007/s13132-011-0068-1
[2] Adizes, I. 2013. Upravlenie zhiznennym tsiklom korporatsii. Saint Petersburg: Piter. ISBN-10: 5496001994; ISBN-13: 978-5496001991
[3] Albert, S., and Bradley, K. 1996. The Impact of Intellectual capital. Open University Business School Working Paper 15.
[4] Amin, A., and Cohendet, P. 2013. Architectures of Knowledge: Firms, Capabilities and Communities. Oxford University Press, UK, Print publication date: 2004, Published to Oxford Scholarship, Print ISBN-13: 9780199253326, DOI:10.1093/acprof:oso/9780199253326.001.0001
[5] Betz, F. 2014. Control in Knowledge Economies, Journal of the Knowledge Economy, 4: 761-783.
[6] Cherenkov, W., and Tolstobrov, W. 2007. Global transfer of innovation as a tool for internationalization of small high-tech business: Westnik SPbGU, Serija 8, Wypusk 1. Available at: URL: http://www.vestnikmanagement.spbu.ru/archive/pdf/291.pdf (accessed 26.05.16)
[7] Filippov, P., and Panov, D. 2015. Management of competitiveness of diversified companies as a way to increase the economic potential of the enterprises of the high technology industries. Computational nanotechnology, 1: 32-39.
[8] Godra, F. 2001. Brief notes on the legal regime of works media. Modern law. Moskau, New Index 4: 24-28.
[9] Herstad, S, and Ebersberger, B. 2011. Industrial Innovation Collaboration in a Capital Region Context, Journal of the Knowledge Economy, 2: 507-532.
[10] Ivanov, I., Baranov, V. 2011. Innovation development in Russia: opportunities and perspective [‘Innovacionnoe razvitie Rossii: Vozmozhnosti i perspektivy’.] Moscow: Alpina Pablisher, p. 261.
[11] Kuzin, V., and Kutepov, M. 1996: Sports management and practice of sport development: conclusions and proposals of foreign experts, in: The Theory and practice of physical culture, Available at: URL: http://lib.sportedu.ru/Press/TPFK/1996N2/p58-60.htm (accessed 26.05.16)
[12] Lesser, E. 2000. Knowledge and Social Capital. Boston, Butterworth – Heinemann. ISBN-10: 0750772220; ISBN-13: 978-0750772228
[13] Lednev, V.A. 2012. Management in the sports industry collection of articles. Issue 1. Moscow Financial-industrial University ‘Synergy’ 200 p.
[14] Litvishko, O. 2012. Formation conditions of the Russian professional sports clubs to market IPO: Moskau, author. dis. candidate. economy sciences.
[15] Makarov, V. 2003. Economics of knowledge: lessons for Russia, Science and life, 5, Available at: URL http://www.nkj.ru/archive/articles/2874/ (accessed 26.05.16)
[16] Milner, B. 2009. Innovatsionnoe razvitie: ekonomika, intellektual'nye resursy, upravlenie znaniyami. Moscow, INFRA-Moskau.
[17] Milner, B. et al. 2006. Upravlenie znaniyami v korporatsiyakh. Moscow. Delo.
[18] Popov, E., and Wlasow, M. 2006. Institutional analysis of the production processes of new knowledge, Montenegrin Journal of Economics, 4: 135-145.
[19] Popov, E., and Wlasow, M. 2007. Institutional analysis of the development of the knowledge economy, Poblemy sowremennoi ekonomiki, 3 (23). Available at: URL http://www.m-economy.ru/art.php?nArtId=1474 (accessed 26.05.16).
[20] Pascal, C.O. 2015. Internationalisierung professioneller Fußballclubs: Grundlagen, Status quo und Erklärung aus Sicht des internationalen Managements, DOI 10.1007/978-3-658-09120-0_3, Wiesbaden, Springer Gabler
[21] Romer, P. 1990. Endogenous Technological Change, Journal of Political Economy, 98(5): 71-102.
[22] Stähler, P. Geschäftsmodelle in der digitalen Ökonomie. Merkmale, Strategien und Auswirkungen. Electronic Commerce Bd. 7. Josef Eul Verlag- Lohmar-Köln, Auflage: 2. Aufl, ISBN-10: 3899360133, ISBN-13: 978-3899360134
[23] Teece, D. 1981. The Market for Know-How and the Efficient International Transfer of Technology. The Annals of the American Academy of Political and Social Science Vol. 458, Technology Transfer: New Issues, New Analysis (Nov., 1981), pp. 81-96
[24] Teece, D. 1996. Firm Organization, Industrial Structure and Technological Innovation, Journal of Economic Behavior and Organization, 31: 2.
[25] Weick, K. 1991. The Nontradicional Quality of Organizational Learning. Journal Organization Science, 2(1): 116-124.
[26] Westley, F. 1990. Middle Managers and Strategy: Microdynamics of Inclusion, Strategic Management Journal, 11: 337-351.
[27] Wooldridge, B., and Floyd, S. 1990. The Strategy Process, Middle Management Involvment, and Organizational Performance, Strategic Management Journal, 11: 231-241.
***Official website of corporation Lockheed Martin.). Available at: URL http://www.lockheedmartin.com/us/who-we-are.html (accessed 26.05.16)
***Official website of concern BASF). Available at: URL http://www.basf.ru/ecp2/About_us_russia/index (accessed 26.05.16)
***Official website of OOO ‘Leoni Zawolshje’). Available at: URL http://www.leoni-zavolzhie.com/ (accessed 26.05.16)
***Official website of Group of companies ‘Rusagro’). Available at: URL http://www.rusagrogroup.ru/ru (accessed 26.05.16)
***Official website of JSC ‘RusGidro’. ). Available at: URL http://www.rushydro.ru (accessed 26.05.16)
***Official website of JSC ‘KAMAZ’. ). Available at: URL http://www.kamaz.ru (accessed 26.05.16)
***Official website of JSC ‘Zavod Eleсon’. ). Available at: URL http://zavod-elecon.ru/about/ (accessed 26.05.16)
***Russian classifier of main types of economic activity 2016. ). Available at: URL http://base.garant.ru/185134/ (accessed 26.05.16)
***Analytical report 2015: Approaches to the formation and launch of new industries in the context of the National technology initiative, the example of sector ‘Technologies and systems of digital reality and perspective ‘human-computer’ interfaces (in part nanoelektroniki) M., 79. Available at: URL: https://asi.ru/nti/docs/Doklad.pdf
***Civil Code of the Russian Federation ‘The use of result of intellectual activity in the composition of a complex object. The Civil Code of the Russian Federation (part four) from 18.12.2006 No. 230-Federal Law (with the amendments and additions joined. in force from 01.01.2016) Available at: URL https://www.consultant.ru/document/cons_doc_LAW_64629/e074d06dd4e5b8c9a4c969a84d6521e8bb172928/ (accessed 26.05.16)
***Davenport, Th. 2002. KM Case Book. Munich.
***Long-term target program 2013: The increase of labour productivity in enterprises of machine-building and petrochemical complexes of the Republic of Tatarstan for 2013-2016, in: Resolution of the Cabinet of Ministers. 99, Available at: URL http://prav.tatarstan.ru/docs/post/post1.htm?pub_id=159694 (accessed 26.05.16)
***Long-term target program 2011: The development of intellectual property market in the Republic of Tatarstan in 2013 – 2020, in: Approved by the Resolution of the Cabinet of Ministers of the Republic of Tatarstan, Available at: URL http://mert.tatarstan.ru/rus/file/pub/pub_159882.pdf (accessed 26.05.16)
***Methodological materials on innovative development of joint stock companies with participation of the state, publicly owned corporations, and federal state unitary enterprises’ (2011), in: The Ministry of economic development of the Russian Federation. Order of 31.01.2011 No. N 3R-OF ‘On approval of methodological materials on innovative development of joint stock companies with participation of the state, publicly owned corporations, and federal state unitary enterprises’ Available at: URL http://mert.tatarstan.ru/rus/file/pub/pub_160118.pdf (accessed 26.05.16)
***Methodology of calculation of indicators ‘Share of the production of high-tech and science-intensive sectors in the gross domestic product’, ‘Share of the production of high-tech and science-intensive sectors in the gross regional product of a subject of the Russian Federation’ 2014. Available at: URL http://webcache.googleusercontent.com/search?q=cache:xv_RngTpI_sJ:www.gks.ru/metod/metodika_21.docx+andcd=1andhl=ruandct=clnkandgl=ru (accessed 26.05.16)
***Science, technology and innovation in Europe 2008: Europain Communication.
***Thomson Reuters 2013 Top 100 global innovators 2013: Honoring The World leaders in innovation. Findings and methodology. Available at: URL http://top100innovators.com/top100-2013.pdf (accessed 26.05.16)
***Top 50 of ‘TekhUspekh’ rating. 2013: National rating of the most rapidly developing Russian high-tech businesses according to ‘TekhUspekh’. Available at: URL http://www.ratingtechup.ru/rate/ (accessed 26.05.16)
Published
2017-05-11
How to Cite
GUMEROVA, Gjusel I.; SHAIMIEVA, Elmira Sh.. Information Portal of the Diversified Structure of High-Tech Business as a Complex Object of Copyright in the Virtual Space. Journal of Advanced Research in Law and Economics, [S.l.], v. 7, n. 8, p. 2010-2027, may 2017. ISSN 2068-696X. Available at: <https://journals.aserspublishing.eu/jarle/article/view/1007>. Date accessed: 14 apr. 2024.