The Impact of the Managerial Communication on the Organizational Culture

  • Cătălin Mihail BARBU University of Craiova
  • Sabina Mădălina ŞOMĂCESCU University of Craiova


The organizational culture is an issue much debated in the literature. The study of the organizational culture should offer us an insight on what makes an organization to perform. The managerial communication is adapted to a certain culture and blends with that culture to help organizations reach its objectives. Our study found out that managerial communication should adapt to the organizational culture instead of trying to change it quickly. This is the case especially for managers recruited from outside of the organization. Managerial communication can potentate the culture and bring out the desired behaviors of the members of the organization. The interaction between managerial communication and organizational culture should create a synergy for the organization.


[1] Adler R.B., Rodman G. 2006. Understanding human communication, 9th edition, Oxford University Press, NY.
[2] Cameron, K.S., Quinn, R.E. 2006. Diagnosing and changing organizational culture, Jossey-Bass, San Francisco.
[3] Cândea, R., Cândea, D. 1996. Comunicarea managerială. Concepte, Deprinderi, Strategie, Expert Publishing House, Bucharest.
[4] Cheney, G., Christensen, L., Zorn, Th., Ganesh S. 2011. Organizational communication in an age of globalization, 2nd edition, Waveland Press Inc, Illinois.
[5] Constantinescu, D. (coord.) 2005. Managementul întreprinderii, Sitech Publishing House, Craiova.
[6] Deshpande, R., Farley, J.U., Webster, F.E. 1993. Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, 57: 23–27.
[7] Downs, C. W., Hazen, M. 1977. A factor analytic study of communication satisfaction, Journal of Business Communication, 14: 63-73.
[8] Hackman, M.Z., Johnson C.E. 2000 Leadership: A communication perspective, 3rd edition Prospect Heights, IL. Waveland.
[9] Hofstede, G. 2001. Culture’s consequences, 2nd edition, Sage, Thousand Oaks, CA.
[10] Kreitner, R., Kinicki, A. 2010. Organizational behavior, McGraw-Hill/Irwin, NY.
[11] Ogarcă, R. 2009. Whistle blowing in Romania, Revista Tinerilor Economişti, issue 13 special: 105–114.
[12] Ogarcă, R. 2010. Features of the Decision-Making in SMEs, Annals of University of Craiova-Economic Sciences Series, 3 (38), available online at
[13] Ogbonna, E., Harris, L. 2000. Leadership style, organizational culture and performance: empirical evidence from UK companies, Int. J. of Human Resource Management 11(4): 766–788.
[14] Schein, E.H. 2004. Organizational Culture and Leadership, Third edition, Jossey-Bass, San Francisco.
[15] Schneider, B., Ehrhart, Ehrhart, M. G., Macey, W.H. 2013. Organizational Climate and Culture, Annual Review of Psychology, 64: 361–388.
[16] Shockley-Zalabak, P. 2002. Fundamentals of Organizational Communication, Allyn and Bacon.
[17] Tagiuri, R. 1968. ‘The concept of organizational climate’, in R. Tagiuri and G.H. Litwin (Eds.), Organizational climate: Exploration of a concept. Boston: Harvard University, Division of Research, Graduate School of Business Administration.
[18] Tran, V., Stănciugelu, I. 2003. Teoria comunicării, Publishing House, Bucharest.
[19] Ursachi, I. 2007. Management, 3rd Edition, ASE Publishing House, Bucharest. 
How to Cite
BARBU, Cătălin Mihail; ŞOMĂCESCU, Sabina Mădălina. The Impact of the Managerial Communication on the Organizational Culture. Journal of Advanced Research in Economics and International Business, [S.l.], v. 2, n. 3, p. 4 - 10, dec. 2014. ISSN 2344-3774. Available at: <>. Date accessed: 03 mar. 2024.
Journal of Advanced Research in Economics and International Business