JIANG, Lifen; 						LOAHAVILAI, Piang-or; 						UDOMWONG, Piyachat.
 The Use of Deepfake-Powered Virtual Anchors in Live Commerce Influences Women’s Shopping Behaviour in the Southeast Asian E-Commerce Industry.
<strong>Theoretical and Practical Research in Economic Fields</strong>, [S.l.], v. 17, n. 1, p. 133 - 147, mar. 2026.
ISSN 2068-7710.
Available at: &lt;<a href="https://journals.aserspublishing.eu/tpref/article/view/9390" target="_new">https://journals.aserspublishing.eu/tpref/article/view/9390</a>&gt;. Date accessed: 05 apr. 2026.
doi: <a href="https://doi.org/10.14505/tpref.v17.1(37).10">https://doi.org/10.14505/tpref.v17.1(37).10</a>.