MALAKHOV, Sergey.
SUNK COSTS OF CONSUMER SEARCH: ECONOMIC RATIONALITY OF SATISFICING DECISION.
Theoretical and Practical Research in Economic Fields, [S.l.], v. 5, n. 1, p. 56-62, june 2014.
ISSN 2068-7710.
Available at: <https://journals.aserspublishing.eu/tpref/article/view/1225>. Date accessed: 22 dec. 2024.
doi: https://doi.org/10.14505/tpref.v4.2(8).05.