MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES

  • Róbert Štefko
  • Jaroslava Gburová
  • Jana Jurková

Abstract

The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov
region (specifically in Presov region). The aims of research are to identification the most commonly used pricing
strategies in marketing from the point of view of marketing managers of the branches of chain stores and the
various connections between marketing pricing strategies. It includes identification of various connections
between the selection of marketing pricing strategies and price adjustment strategies and global financial crises.
The most commonly used pricing strategies in Presov region are strategy of main competition pricing
strategy, promotional pricing strategy and discount pricing strategy. The most used strategy in price adjustments
strategies is revisiting price strategy. These strategies were identified by marketing managers of branches of
chain stores. One of the research aspects of selection marketing pricing strategies in branches of chain stores
was global financial crisis. The global finance crisis does not have influence to selection and implementation of
pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region.
Published
2011-12-15
How to Cite
ŠTEFKO, Róbert ; GBUROVÁ, Jaroslava ; JURKOVÁ, Jana . MARKETING PRICING STRATEGIES USED BY THE BRANCHES OF CHAIN STORES. Journal of Advanced Studies in Finance, [S.l.], v. 2, n. 2, p. 168-175, dec. 2011. ISSN 2068-8393. Available at: <https://journals.aserspublishing.eu/jasf/article/view/52>. Date accessed: 18 feb. 2019.
Section
Journal of Advanced Studies in Finance