HUU, De Dinh.
 Analysing the Influence of Celebrities on Impulsive Buying Intention through Livestreaming: The Moderating Role of Financial Promotion in Online Commerce.
<strong>Theoretical and Practical Research in Economic Fields</strong>, [S.l.], v. 17, n. 1, p. 175 - 191, mar. 2026.
ISSN 2068-7710.
Available at: &lt;<a href="https://journals.aserspublishing.eu/tpref/article/view/9393" target="_new">https://journals.aserspublishing.eu/tpref/article/view/9393</a>&gt;. Date accessed: 05 apr. 2026.
doi: <a href="https://doi.org/10.14505/tpref.v17.1(37).13">https://doi.org/10.14505/tpref.v17.1(37).13</a>.