Jiang, Lifen, 		Loahavilai, Piang-or, AND 		Udomwong, Piyachat.
" The Use of Deepfake-Powered Virtual Anchors in Live Commerce Influences Women’s Shopping Behaviour in the Southeast Asian E-Commerce Industry" <em>Theoretical and Practical Research in Economic Fields</em> [Online], Volume 17 Number 1 (30 March 2026)