Jiang, Lifen, Piang-or Loahavilai, & Piyachat Udomwong. " The Use of Deepfake-Powered Virtual Anchors in Live Commerce Influences Women’s Shopping Behaviour in the Southeast Asian E-Commerce Industry." Theoretical and Practical Research in Economic Fields [Online], 17.1 (2026): 133 - 147. Web. 5 Apr. 2026