NGUYEN THI PHUONG, Giang, THAI DONG, Tan, NGUYEN BINH PHUONG, Duy, TRAN VU QUYNH, Nhu, TRUONG THANH, Ngan, NGUYEN THI, Lien, AND NGUYEN NGOC THAO, Phuong. " The Power of Short Video Content on TikTok Shop Consumers in Viet Nam" Theoretical and Practical Research in Economic Fields [Online], Volume 16 Number 2 (30 June 2025)