NGUYEN THI PHUONG, G., 		THAI DONG, T., 		NGUYEN BINH PHUONG, D., 		TRAN VU QUYNH, N., 		TRUONG THANH, N., 		NGUYEN THI, L., & 		NGUYEN NGOC THAO, P.
(2025).
 The Power of Short Video Content on TikTok Shop Consumers in Viet Nam.
<em>Theoretical And Practical Research In Economic Fields, 16</em>(2), 407-424.
doi:10.14505/tpref.v16.2(34).11