NGUYEN THI PHUONG, Giang et al.
 The Power of Short Video Content on TikTok Shop Consumers in Viet Nam.
<strong>Theoretical and Practical Research in Economic Fields</strong>, [S.l.], v. 16, n. 2, p. 407-424, june 2025.
ISSN 2068-7710.
Available at: &lt;<a href="https://journals.aserspublishing.eu/tpref/article/view/8932" target="_new">https://journals.aserspublishing.eu/tpref/article/view/8932</a>&gt;. Date accessed: 07 july 2025.
doi: <a href="https://doi.org/10.14505/tpref.v16.2(34).11">https://doi.org/10.14505/tpref.v16.2(34).11</a>.